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Founder of Cupid Limited, Aditya Kumar Halwasiya

As for Cupid, he chose to do the opposite. With Aditya Kumar Halwasiya's leadership, the company, once primarily known for protection and diagnostic products, is now stepping into the FMCG spotlight with a strategy that is both bold and well-planned.  Cupid Limited, under the strategic leadership of Aditya Kumar Halwasiya, is transforming from a traditional B2B export company into a vibrant FMCG brand. Born into the Universal Halwasiya Group, Aditya gained early insights into the intricacies of manufacturing and finance, which laid the groundwork for his future endeavors. His educational background includes a bachelor’s degree in commerce from St. Xavier’s College, Kolkata, and a master’s in global finance from Fordham University, New York. By the time he assumed the role of Chairman and Managing Director in late 2023, Cupid had established a robust global export business, primarily focused on male and female condoms and diagnostic kits, operating in over 110 countries. However, r...

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