Her answer to your prayers is...

The spirit of fraternity in India is rooted in its spirituality. A country renowned for its culture and tradition finds its identity in rituals and customs preceding and following big events. Nevertheless, planning and organizing these rituals takes a lot of time, energy, and money. So, here’s Riya Shah who spotted an opportunity in this dilemma of people. She pitched in with Easy Puja portal, a one-stop solution for all religious activities. iya nurtured an idea that struck her in one of the most poignant moments of her life. Riya says, “While studying at EDII, one of my close friends received the news that one of his relatives from inner family circle, had passed away.


R As the family had recently moved from Mumbai to Ahmedabad, they did not know whom to contact for finishing the ceremonies. I saw the lamenting family's aggravation and bothers they embraced in sorting out for a savant and dealing with all fundamentals for holding a Puja. I was tormented as I considered so many transient families who might be going through similar emergencies in such circumstances. 

" That day Riya concluded that she needed to work on something to assist individuals with their customs, functions, and ceremonies by bringing the administrations extremely close to home. She considered making an entryway where administrations of Savants or ministers could be reserved on the web and subsequently was conceived Simple Puja in the year 2015. 

Riya did definite exploration on Hindu Vedic texts and contacted qualified experts to construct an information base of certified and instructed clerics, celestial prophets and vastu specialists. Individuals can call or sign on to the site to book their administration. 

Simple Puja offers the types of assistance of puja plans, which incorporate verified Ministers for all stations and networks. The individual benefiting her administration doesn't need to make a fuss over the materials expected for a custom. Simple Puja deals with all prerequisites. Riya finished Unhitched Males in Business Organization from HL School of Trade, Ahmedabad. 

Her dad is into compound assembling business and her mother is a home producer. Riya, after her graduation had begun groundwork for Normal Affirmation Test as well concerning the placement test of other administration establishments. It was her dad who recommended EDII to her as he had consistently seen that 'pioneering flash' in her. 

Riya took the test, cleared it effectively and selected herself in EDII's PGDM-BE course in the year 2014. As Riya puts it, "I had entered EDII with simply a conviction that one day I will be a business visionary. However, a few beneficial things happened to me all the while. I got acquainted with new qualities in me, turned into my greatest evaluation, and figured out how to foster a curiosity towards the climate. 

The learnings and the openness I got are unmatched. I fostered the certainty to prevail as a business visionary, and the greatest truth was that I came to realize I would give my all in the administrations area. " So having got a thought, Riya started her statistical surveying and tasks for bringing customs to the doorstep of individuals and in this manner was conceived, Simple Puja. That she calls her greatest achievement. 

Place trust on an outsider requires a mentality change. I expected to chip away at fostering their trust in me." Then again, as Riya illuminates, persuading Savants about the thought was likewise a test. Intellectuals laughed at the thought and some even answered so anyone might hear by saying that it won't work. However, Riya's exploration expressed that there was an interest and she went on with her endeavors. 

She met a few intellectuals and enthusiasts and looked to lay out a compatibility; all the while she worked after extending the geological limits of her business. Her understanding and persistence were compensated. Today she has made a huge organization of Intellectuals who are worshipped for their insight into customs for different events. 

Subsequent to laying out her hang on managing cheerful events like; relationships, housewarming, birth ceremonies, and so forth, Riya ventured into the space from where she had got this thought business thought - dealing with customs connected with passings. Many individuals prompted her against it; saying that it could simply be a terrible sign for her. Riya, be that as it may, persevered and roped in Savants for death ceremonies. She says," I had got my thought from a demise and I had perceived how horrendous it could get for an individual so how should I not enter this region. 

I'm happy I did." Illuminating her business process, Riya says, "The underlying few months were tied in with laying out an organization, getting ministers enlisted and grasping the mind of individuals. Getting checked ministers onto the stage was the most troublesome aspect. 

I for one went from one sanctuary to another, attempting to cause them to comprehend how valuable it would be for them.". Riya reviews that her tutors at EDII were her greatest help and bestowed direction on perspectives that she at times disregarded. Continuously her family likewise came to recognize that this business could be her street to progress. 


Her business expected her to work late evenings, every one of the seven days per week with no decent timetable. Not once in the entirety of her difficult timetable did she step back. She attributes her family for empowering all her continuing on. According to Riya, "There weren't any occasions for me. 

I was partaking in the excursion. Indeed, being a lady, going out late in the evening, concerned me however I tracked down my own specific manners of taking care of such circumstances. I didn't believe individuals should say that I forego this business simply because being a lady didn't permit me to deal with late-night tasks." 

Riya believed that individuals should embrace that ladies can likewise work odd hours like men and pick whimsical callings. According to Riya, "There is some mindfulness in huge urban areas, however, these examples of overcoming adversity should arrive at families in more modest urban communities and towns too. Different ladies ought to feel motivated and in this manner show the mental fortitude to get strange and accomplish something else." 

Riya cruised through and oversaw things involving her insight and abilities in business venture. Today, her turnover remains at near Rs. 35 lakhs. Riya's tentative arrangement is to offer online puja benefits with the goal that the people who are avoiding their families can partake in it through video-conferencing and alternate ways. 

She is likewise dealing with a versatile application for Simple Puja. Her fantasy is to catch a significant piece of the market with her helpful administration. Riya has waited amid questions, issues, and difficulties. She at last vanquished everything. Simple Puja is recorded in Exchange India's rundown of confirmed organizations. 

This youthful business person sure thinks unique and, accordingly, achievement is inescapable. Congrats Riya… We wish you achievement and a splendid name in the business!!!



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