The business world needs to be open to content creators and content creators: Arun Srinivas
Arun Srinivas, Director & Head - Ads Business, Meta India, talks about the purpose of introducing #MadeOnReels, and how can businesses use Reels to deliver impact for their marketing efforts. Instagram Reels came at a time when the demand for short-form videos was already high in the country.
According to a recent statement by Meta, India is the most significant country for the brand in terms of all the new things that feature across its platforms -- Facebook, Instagram, and WhatsApp. With 40% of businesses globally present on Reels, Meta recently rolled out their newest program – #MadeOnReels, which is an initiative that will bridge the gap between creators and brands, helping them attract audiences and increase their retention.
Meta also globally announced their expansion of Ads on Reels making it possible for more creators to earn money for their engaging reels. Social Samosa sat down with Arun Srinivas, Director & Head - of Ads Business, Meta India to learn more about their recent model and how brands can make the best use of it and grow their businesses.
India is the home to the largest Facebook, Instagram, and WhatsApp user base in the world. Another trend that stands out is the creator economy in India which has grown and today thrives on various social media platforms. Meta as a platform serves businesses and brands as well.
Therefore, the concept of #MadeOnReels fits perfectly into the picture, where the creators are on one side and the businesses are on the other. What are some factors that brands need to keep in mind while creating content for Reels; with creators or otherwise?
What should brands keep in mind while creating content for Reels? Do you think to be successful on a platform like Reels, brands need to have a ‘Creator’ mindset?
What are some of your favorite brand-creator collabs in recent times which are good model use cases?
For new-age brands, the challenge they face is how to widen their user base. I am not a creator myself, and I did not expect that this would generate such fantastic business metrics. Stories need to be told in more authentic and new-age ways; shedding the outer covers.
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