The Swiss holiday of a woman entrepreneur led to the creation of an innovative body warmer brand with a turnover of Rs 15 crore

Having come from a business family, Bhavna V might have had an entrepreneurial streak in her. Warmer body warmers, however, were inspired by a personal experience during a 2009 trip to Switzerland. Bhavna is the co-founder of Warmee with her husband, and they have created a range of air-activated, self-heating products that don't require electricity or hot water.

Hailing from a business family, Bhavna V might have had an entrepreneurial streak in her blood. However, the true inspiration for her innovative venture, Warmee body warmers, came from a personal experience during a 2009 trip to Switzerland.

As the co-founder of Warmee, along with her husband, Bhavna has introduced a range of unique, air-activated, self-heating products that require no electricity or hot water. The Warmee line includes hand warmers, body warmers, and foot warmers, all designed to act as portable human body heaters.

The concept of Warmee was born out of Bhavna's own need for warmth in the chilly Swiss climate, where she found herself staying indoors while her husband and son enjoyed the outdoors. But during our Switzerland trip, while sitting in a cafe, I came up with an idea for a creative product that could keep people warm in cold climates.

I discussed this idea with my husband, who's a chemical engineer," Bhavna shares. "We tested these innovations thoroughly and then released the Warmee product line in 2013," Bhavna recounts. Bhavna along with her husband launched Warmee in 2013 Bhavna and her husband launched Warmee under Pantheon PharmChem.

This novel product, initially a new concept in the market, now generates an annual revenue of Rs 15 crore. The product prices are Body Warmers (Pack of 5 Pcs) at Rs. 562. 50, Hand Warmers (Pack of 4 Pairs) at Rs. 720, and Foot Warmers (Pack of 3 Pairs) at Rs. 675. Their first year saw revenue of Rs. 2 crore, and the business has been growing steadily ever since.

Besides offering Warmee products, they introduced a new range called Blueheat, designed specifically for pain relief in various body parts. Blueheat products are essentially heat therapy patches, meant to alleviate pain.

"Our products, both Warmee and BluHeat, are designed to fit any body part. The products, resembling patches, are crafted with advanced and natural heating technology, making them easy to carry and use. Bhavna says her products help those who are accustomed to cold weather Warmee is sold exclusively in India, catering to those living in or traveling to cold areas.

"Most of our sales are from cities like Mumbai, Bangalore, Chennai, Kolkata, Delhi, and Ahmedabad,” shares Bhavna. Initially, the couple promoted their products in various shops, advertised in newspapers, and set up pop-up stores in multiple locations.

"We had to conduct many demonstrations to educate people about how to use these products, as they were a new concept in India," says Bhavna. Initially, their products were available in around 400 stores across India, mainly in Himachal Pradesh and Haryana.

"In our first year, we achieved a turnover of Rs. 2 crore, and since then, our growth has been steady," Bhavna shares. Now, our products are on almost every e-commerce platform," says Bhavna. Bhavna was the sole daughter in a large joint family with 11 brothers, including cousins Speaking of her family background, Bhavna reveals that she was the first girl born after 15 years in her family.

I grew up in a very protective, loving, and caring environment," Bhavna shares. Bhavna's father and uncles ran a four-wheeler accessories business, operating around 17 stores across Mumbai. I started my business at a young age, driven by the desire to be independent," says Bhavna, who is now 45.

By the time of closure, the business was doing an annual turnover of around Rs. 2 crore," says Bhavna. Bhavna has maintained her daily gym routine for 18 years Since launching Warmee, she has experienced continuous growth. Bhavna has maintained a steady gym routine for 18 years.

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