Sonali Kuruvilla & Preneetha Balachander, Sommer Beauty's co-founders

Sommer Beauty is a well-crafted makeup line with an effective formula and clean ingredients created by Sonali Kuruvilla and Preneetha BalachanderInnovation and integrity are pillars of distinction in the beauty industry. Sommer Beauty, a brand synonymous with effective formulas and clean ingredients, embodies this ethos.

An interview with Sonali Kuruvilla & Preneetha Balachander, co-founder of Sommer Beauty, Well-crafted make-up products with an effective formula, and clean ingredients. One such embodiment of this ethos is Sommer Beauty, a brand synonymous with well-crafted makeup products boasting effective formulas and clean ingredients.

At the helm of this visionary venture are Sonali Kuruvilla and Preneetha Balachander, the co-founders whose passion for beauty and commitment to quality have steered Sommer Beauty toward unparalleled success.

Today, we have the privilege of delving into the minds of these trailblazers, gaining insights into their inspirations, challenges, and the remarkable journey that has shaped Sommer Beauty into a beacon of innovation in the cosmetics industry.

Can you tell us about the inspiration behind starting Sommer Beauty and what sets it apart in the makeup industry?

Sommer Beauty emphasizes clean ingredients and effective formulas. Sonali Kuruvilla Having been interested in makeup for a long time, I had thought that you need so many products, so many steps, and specific techniques to look put together, and over time I realized that it is not true. Preneetha Balachander: Our first product, Huesicle, is truly like no other in the market. 

Sonali Kuruvilla: Finding an everyday shade for a dusky person like me has always been a challenge, so we knew the shade range we were creating had to work for a diverse range of skin tones. Given that it is a multitasking product, the shades had to work and look equally good on all three areas (lip, cheek, and eye).

Sonali Kuruvilla: Setting up a new business offering a new product has been very challenging. Building trust and loyalty is a huge factor with any beauty product and that is something we are working on for the long run by staying true to who we are as a brand and putting out products that are both effective and safe to use.  While it was challenging to meet our standards in terms of both formulation and design, we are thrilled to have created a product that we are proud of.

Sonali Kuruvilla: More than staying updated with trends that will come and go at different points in time, it’s important for us to stay relevant irrespective of the season and be versatile in that sense.

What advice would you give to aspiring entrepreneurs looking to venture into the beauty industry, particularly those aiming to prioritize clean ingredients and sustainability?

Sonali Kuruvilla: We are very new to this space ourselves and we are trying to navigate a rather overwhelming space but having said that, I think it’s important to be clear about the kind of brand you want to build, the story you want to tell and of course put out products that are effective and of good quality. Clean beauty is the norm, it’s something every brand needs to look into to ensure their products are safe to use across different skin types. 

Preneetha Balachander: Not all clean beauty claims are met because there is, unfortunately, no standardization when it comes to this. So testing and research will go a long way with new brands/products in the market.

Sonali Kuruvilla: Every new milestone will bring its challenges. Sonali Kuruvilla and Preneetha Balachander’s unwavering commitment to crafting makeup products of the highest caliber, enriched with clean ingredients, has not only redefined industry standards but has also resonated deeply with consumers worldwide. 

With Sonali and Preneetha at the helm, Sommer Beauty’s future shines bright with endless possibilities, promising to continue inspiring and revolutionizing the world of beauty for years to come.

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