Neha K Bisht - Famous Brand Account Custodian

"A lady is to cherish herself, act naturally, and sparkle among the individuals who never accepted her she could". We should profoundly jump into such an account of a self-assured woman of this age and know her excursion.

Yet there exists a social difference that reflects in society this or that way and every woman goes through the experience at least once in her life. Let’s deep dive into such a story of a self-confident lady of this generation and know her journey. In this interview with Neha K Bisht, Founder & CEO of Blue Buzz, we shall know more about Blue Buzz’s growth and journey through the hurdles and challenges.

When was the company Blue Buzz incepted?

Blue Buzz was incepted on 1 st June 2015.

What were your initial challenges and how did you pave your way through those?

When I started Blue Buzz, I knew I was really good at my job i.e. PR, and I really wanted to build brands with complete freedom. Coming from a corporate background all these aspects were taken care of extremely well by the experts so we could only focus on our role.

What was the vision of your company Blue Buzz when you started?

My single-minded vision when I started was to be known as the iconic brand narrative curator. Blue Buzz today is a media powerhouse with a focus on creating unique brand stories. Unique Brand communication can create the desired perception for a brand and that’s what we aim to create with every single brand we work with.

We focus on interweaving the brand’s vision and content strategies in a way that builds customer trust and confidence in the brand. A detailed strategy can be prepared to keep the brand’s market positioning and communication needs in mind. My goal for the coming years is very simple, we keep experimenting, exploring, and changing the narratives until we become synonymous with creative storytellers across all Platforms. We did not imagine this kind of growth, but the pandemic contributed to it in its own way.

What is the reason behind your company’s Blue Buzz long-standing success?

There were risk-takers who believed in us at the onset of our journey and we ensured we reciprocated it with diligent efforts and memorable campaigns. Two chapters of this journey, very close to my heart, is working with Chef Vikas Khanna, a force to reckon with in the culinary industry, and Rahul Singh from the Beer Cafe, who gave us complete freedom to execute our ideas.

Every idea looks great on paper, only its execution sets it apart and anything that we achieved so far would have been possible without each team member of Blue Buzz believing in us and giving it their best. The pandemic was not just an unprecedented health crisis, it disrupted business and communication like never before.

Organizations that adapted to digitization, shifting to online work platforms seamlessly, thrived during this phase. This is where thought leaders stepped up to encourage employees, stakeholders, and customers about overcoming this phase by ‘being in this together. They even spoke about digital transformation and how it would completely change the way corporate strategy, vision, and networking would have to be worked out.

However, it was during this stint I discovered brand building and storytelling through media and communication and felt I was better suited to be in the communication/PR field. With Blue Buzz growing as a boutique agency that offers complete 360-degree media solutions, I am able to explore different aspects of media communication and employ a combination of advertising, PR, marketing, et al, to create the best solutions for our clients.

There is the extra effort taken to ensure work-life balance and we also invest time in knowing one another. This has paved the way for great productivity and happy professionals. 

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