These ladies business people on a wellbeing mission need to tackle each family's snacking woes

Snaqary was established by Mumbai-based business people Anchal Abrol and Priya Puri in 2019. It currently has a scope of 35 items and a data set of in excess of 50,000 clients.

Snaqary was founded by Mumbai-based entrepreneurs Anchal Abrol and Priya Puri in 2019. It now has a range of 35 products and a database of more than 50,000 clients. Mumpreneurs Anchal Abrol and Priya Puri were also sailing in the same boat when they reflected back to their grandmothers’ ways.

“Whether it was samosas or any other snack made of maida (flour), they always advised adding a cup of healthy grains to the mix. We started to conceptualize recipes along the same lines,” says Anchal in a chat with Jaleel Rawther.

The early days and more However, it took another two years before their products were available in the market. “After registering the company in 2019, it took us a year to come up with products that were healthier than options available in the market and tasty as well,” Anchal recalls. With a focus on including natural flavors from traditional ingredients, Anchal and Priya developed products such as baked snacks, crispy sev, multigrain sticks and puris, khakhras, and nut and seed mixes.

Snaqary started out in Mumbai, with the entrepreneurs tying up with vendors who shared their passion for healthy snacks. Then we experimented with multigrain sev, just to give customers something other than the same old sev made of chickpea flour. However, we realized the product was too hard and had to rework it,” admits Anchal, who began and still continues to take Snaqary’s products to exhibitions to get live feedback from customers.

They always give honest feedback,” says Anchal, adding that Snaqary’s products are tailored to be family snacks. Over the last year and a half, Snaqary has expanded sales to Pune, Hyderabad, and the Delhi-NCR region through vending machines. Products are also available online via Big Basket and Amazon. We've also recently been handpicked by Swiggy as a brand,” informs Anchal, who earlier ran a printing business for 11 years.

According to market research firm Grand View Research, the global snacks market size was valued at $1,450.4 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 2.7% from 2022 to 2030. In recent years, there have been plenty of players in the healthy snacks industry but Anchal says their USP lies in three main factors. “Firstly, we use traditional grains as the core ingredients in all our products.

Finally, there is a lot of misuse of oil in the market. The vendors we work with understand this and make sure there is no scope for complaints,” says Anchal, who has also ensured there is a range of baked goodies on offer for those who want to avoid the oil. Growing pains In less than two years, Snaqary has managed to amass a database of over 50,000 clients, primarily via the offline model.

Anchal and Priya now plan to expand in more geographies, grow their online presence, add at least 10-15 new snack varieties, and introduce beverages. “There have been challenges every day, whether it was managing cash flow or finding the right people to work with. Initially, nobody would want to work with us - from vendors to staff,” Anchal says.

Finding the right product-market fit, and acceptable price points are other areas that needed to be worked out. Participating in exhibitions to get first-hand feedback from customers also helped,” Anchal says. We also need investors who can probably help us expand our network and advise us on scaling.” Although Snaqary started out as a two-member team with one warehouse, they currently employ 10 employees (five on the backend and five on frontend sales), and operate out of two warehouses and one office in Andheri, Mumbai.

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