Nitin Khanna, Organizer and Chief, MotorHunk, A Trendy Auto Extra Stage In Way Breaking Excursion

Established in April 2018, MotoHunk is a brainchild tried by Organizer and Chief Nitin Khanna, a cutting-edge visionary zeroed in on getting through the domains of customary strategic policies in the car business.

Nitin Khanna, a next-generation visionary focused on breaking through the realms of traditional business practices in the automobile industry. Post devoting years of his life to his work, he focused on the feedback from various customers on regular basis and recognized various issues and problems customers were facing during their online purchases.

About Nitin Khanna, Founder & CEO, MotorHunk

Today, they are heading the industry as a leading player savoring their position following the core principle of educating their clientele with the latest technology, the right quality of product, and providing them with the best deals. In an exclusive interview with the visionary, Nitin Khanna conversed with "the media influencer" correspondent Jaleel Rawther about his journey, challenges, and future ahead.

Nitin: The value proposition of our company is to provide the right quality of products at the right prices and we help them to find the right product by the set of algorithms that are best suited to their cars or bikes. Motorhunk has already established itself in the market and now, has a substantial customer base across Pan India. And the biggest challenge we are facing is that the current market still works in an old-school manner and no one wants to get out of their comfort zone.

Nitin: As a start-up, we initially focused on only the B2C segment of customers and we are facing a hard time getting new customers every day. Therefore, we had to get new customers every day to keep going. However, getting new customers every day into the frame is a difficult task and consumes a lot of the marketing budget.

JR: What are the company's values imbibed in the MotorHunk team's DNA?

Nitin: MotorHunk's values can be simply summarized by our tagline i.e "Your Automobile Styling Expert" which depicts that we are representing ourselves as an expert and not as a company that is interested only in selling goods to its customer. We, at MotorHunk, work continuously towards providing the best guidance to our customers and letting them decide which product is best suitable for them. Additionally, we also keep them posted with the latest technology and marketing trends and what's the suitable price point for any given item it should not be overpriced or compromised in terms of quality.

Nitin: We have a bouquet of new ideas which we are going to implement on time to time basis. "We should just focus on building a strong brand and continuously improve our services for the betterment of our customers," is the best piece of advice I have received. Once we start doing this we will be witnessing substantial growth in our company as the customers will be happy to deal with us.

JR: What does success look like in the current role and for the company?

In the past 3 years of Motorhunk, we have successfully navigated through a journey from the time of actually having only a concept in our mind to executing it and now, to reach a place wherein we have crossed 1 million INR organically monthly sales target PAN India. Even we would be happy to share that we had successfully served our services and delivered the products to our customers at more than 1500 pin codes in India to date.

Nitin: Until now our entire company is self-funded.

Nitin: A piece of advice that I would like to share with young entrepreneurs is none of the business ideas works on paper, it has to be in execution from today itself and there is no tomorrow. It helps you to grow better every time you learn something new.

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