Metro Footwear: The tale of a multi-brand footwear chain

Organization Profile is a drive-by Jaleel Rawther to distribute checked data on various new businesses and associations. The substance in this post has been endorsed by Metro Footwear.

The brand was founded by Malik Tejani in 1977, with its main office located in Mumbai. Metro brands have showrooms that are present all over India. Metro Brands, the company's present reputation, was once called Metro Shoes. The brand, which was incorporated in 1977 by Malik Tejani, today has become one of the largest and most loved Indian footwear and accessories brands in the country.

Metro brands their specialties in different shoes, footwear accessories, shoe care, foot care, bags, and other related products. It was in 1955, that the brand was said to have opened its first-ever store in Mumbai, and since then, the brand never looked back and decided to be a one-stop shop for the footwear requirements like socks, sandals, shoe polishing liquid, and many other accessories in the footwear category.

Metro Brands has one subsidiary named - Metmill Footwear Private Limited. Presently, Rafique Malik is the Chairman of Metro Brands Ltd. Malik Tejani is the man behind the brand we know, Metro. He used to sell shoes in a store in Mumbai when India was under British governance. Due to the partition crisis after India got independence, Malik had to leave the store where he used to work, but decided to take over that store by taking a loan from a well-wisher, and that's how he started the brand.

Rafique Malik is the Chairman of Metro Brands Ltd. After Malik Tejani, he took over the company by pushing his father's idea across the country, hoping to carve a niche in India's aspirational but inexpensive fashion footwear market. He made the brand one of the leading providers of stylish footwear collections in the country today.

Rafique Malik is considered the maestro of Indian footwear retail, with over 45 years of retail experience. Rafique Malik quotes, "A brand for a company is like a reputation for a person. The granddaughter of Malik Tejani runs Metro Brands Ltd. as the Managing Director. Metro, was started by Malik Tejani by taking over a store on Grant Road in Mumbai, after which the company was officially incorporated in 1977.

In 2000, Metro launched its first branded outlet called, 'Mochi'. It is a one-stop store, where the brand sells trendy footwear needs, including shoes, purses, belts, socks, mobile cases, foot care, and shoe care items. After nine years, Metro Brands launched the 'Walkway' collection, which was previously known as 'More Shoes For Less'.

This brand by Metro is a value-for-money price shoe collection. In 2015, Metro tied up with an American shoe brand called 'Crocs. Metro collaborated with another brand named 'Fitflop' last year, with great success. Metro's subsidiary company, MetMill also distributes third-party brand products and retail merchandise through franchisees.

The brand has over 219 MBO format shoes all over the country Mochi is Metro's first brand under the MBO format, which was established in 2000. Metro has opened around 145 Mochi stores across India. The globally-recognized American brand Crocs Inc. engages in selling its clog-styled shoes. In 1996, Rafique Malik, Chairman of Metro Brands got caught in a controversy.

Thaely Private Limited is engaged in the business of marketing and selling sustainable sneaker shoes. The acquisition by Metro is done to carry forward its vision to sell sustainable footwear in the market. The recent campaign delivers the new and fresh collections offered by Metro Shoes.

Alisha Malik, who is the President of Ecommerce & Marketing, at Metro Brands Ltd. said, "#GoodVibesOnly felt like a natural next step to our #LetThereBeBright campaign, as the world looks forward to a post-pandemic era filled with hope and color.

Metro won 'The Best Footwear Brand with Outstanding E - retail Performance Award' (2014).

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