Eco Business person Divya Shetty On the most proficient method to Carry on with A Zero-Squander Life And Join Her Natural Upheaval

eco-accommodating spot, Divya Shetty helped to establish Indian Superheroes. She is working with north of 843 underestimated ancestral and rustic ranchers from Southern India to empower them to make minimal expense esteem increases to rural produce.


With a passion and vision of making the world an organic and eco-friendly place, Divya Shetty co-founded Indian Superheroes. Working with organic farmers made Divya realize that widespread deforestation is one of the primary reasons behind severe droughts and floods that cause massive losses to farmers.

Investigating the cause of deforestation gave birth to her second venture, Pepaa (previously Plantcil), sustainable stationery and packaging, with a single intent of curbing massive deforestation that impacts the environment and causes climate change. With a focus on the current generation of Superheroes – the farmers, and the future generation of Superheroes – the kids, Divya hopes to bring about a silent, organic & eco-friendly revolution.

While we were working with farmers, we realized that indiscriminate cutting of trees is the primary reason for the water crisis we are facing today – every year, 13 million hectares of forest cover is being lost to deforestation, that’s almost the size of Haryana and Denmark.


We thought, why not use recycled paper to make pencils and mitigate two evils at once? Can be an eco-friendly pencil a solution to major climate problems?

These pencils are made from rolled-up newspapers, and 100% recycled used papers. We collect newspapers from schools and in exchange, provide them with a monthly supply of pencils – the kids absolutely love us! We have also partnered with the world’s biggest brands and responsible individuals to collect paper-based waste and convert them into sustainable stationery and packaging.

We are the only company that provides such varieties and complete customization options for recycled paper pencils. To that end, we have scaled our company frugally using our wide network of NGOs and SHGs. We have been bootstrapped right from the time we started, and our company is self-sustainable. Our vision has been that one day, the entire world will use pencils made from recycled paper/agricultural waste, and stop the indiscriminate cutting of trees for pencils and papers.

How did you do that and what policies do you follow to generate no waste?

We follow a strict zero-waste policy at the office. We have a “drop and shop” stationery cabinet that allows employees to drop and shop for used office supplies like binders, file folders, paper clips, rubber bands, our own pencils, and pens. And, even our pencil shavings – we save that and use them for craft work, or send it back for recycling!

We use only recycled paper for taking printouts and shipping labels. We even reuse boxes and packing paper from the incoming packages and use it for our outgoing packages. Stop using plastic garbage bags for dustbins; instead, make use of newspapers.


What ways do you suggest to avoid food waste at large-scale setups like restaurants?

We must collect all the food/kitchen waste from the restaurants and use it for composting. We are working towards getting a few more NGOs on board to join our eco-friendly mission. Also, we supply tree saplings, pens, and pencils to various NGOs that work with schools directly. Convert the recyclable garbage into manure or other useful products.

It enables these kids to learn exciting art and craftwork from used papers, plant trees (using saplings provided by our farmers), and grow their own crops in their own school backyard, through an app, FarmZeal. 

Protecting the green cover is the need of the hour, and since we work with the current generation Superheroes (farmers) and the future Superheroes (kids), we truly love what we are doing – the next major focus would be to expand to other cities, and make it a pan-India movement. Eco-friendly pencils


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