Vaishali Shah, A Style Business visionary Claiming the Design Game for Originator Blouses
JUST BLOUSES – the couture house for blouses – is a labor of love by entrepreneur Vaishali Shah. With the humble beginning of its first store in Vadodara in 2015, Just Blouses has expanded to six outlets and is catering to a wide audience in India and abroad. I sensed the vacuum for designer blouses in the market and that’s where the concept of ‘Just Blouses’ originated.
To provide the best possible products to my customers, I work on each blouse myself. This practice may mean some extra hard work but it maintains the creativity and the aesthetics of each product and keeps my customers coming back,” said Vaishali Shah. Personally, curated by Vaishali Shah, the store has a sharply honed aesthetic and promises a new world of designs to fashion connoisseurs.
” I have personally designed the space and looked into everything at the store. With humble beginnings in September 2015, in just a few years, Just Blouses has prospered into a reputed and recognized establishment today. Speaking of her incredible journey, Vaishali shares that she is “honored and humbled”. I must agree, as all startups will, it has been a long and trying journey at just blouses, but alongside it has been educative, meaningful and life-altering in every way.
To begin with, it’s extremely imperative to acknowledge all the people involved backstage, who ensured Just Blouses became a household brand in all the cities we are located in. Topping the list, my family who always encouraged my entrepreneurial journey, my colleagues who have made immense sacrifices and with immense efficiency, burnt the midnight oil to realize the dream called Just Blouses, and finally, our customers whose love and support, and continued patronage have made us a name to reckon with when it comes to ethnic couture.
With their continuous support, Just Blouses has had a very successful, enriching, and fulfilling experience. It is through their support and encouragement that women in India have now moved out of their houses into the corporate world and entrepreneurial initiatives and can confidently and successfully too may I add, take on the world.
JUST BLOUSES is a place of originality, creativity, and aesthetics. It has something to offer to every customer in search of a designer blouse. It offers a mix of blouses for casual, traditional, and bridal wear. From simple, elegant everyday domestic designs to sophisticated, classy corporate designs, function and festival designs, or dressing up for a special occasion, Just Blouses delights its customers across all age groups, with its meticulous designs and enamored colors.
With a focus on originality and exclusivity, Just Blouses continues to introduce new lines to cater to the requirements of its customers. Speaking on this, Vaishali Shah shares, “we had a lot of plus-size customers asking for a special line just for them and we acceded. Similarly, there was a lady looking for a blouse to wear at a funeral and we created a line for the same.
The stores are visually appealing, mixing colorful products with modern minimalistic sensibilities. You will see a lot of women employees at Just Blouses. Speaking on this, Vaishali shares, “I am a firm believer of women empowerment.
At Just Blouses, we hire women who have little to no education and provide them with a livelihood. I am happy to share that we still have the same tailors and craftspeople that we started our journey with. But she has progressed on the basis of her creativity, grit, and vision and she would like everyone, especially all women to believe in the power of their dreams.
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