Sccess Story of Subhajit Sarkar DKS Enterprise, Kolkata

I contacted the bench manufacturer from where I used to procure the machines before I was in that gym business. After that, I got another contact from Guwahati, who was interested in opening his gym venture. After completion of this Guwahati Project, I took a shade on rent and invested the Old Gym Selling Price & The Profit of the Guwahati project to purchase the welding, grinding, cutting & drilling machines. 

In the year 2009, while I was studying in the 3rd year of B-tech, I decided to be into the gym business as my younger brother used to go to a local gym where the number of customers was noticeably good. Before starting this business I was into computer servicing & selling business. So I approached one of them for the investment for that Gym Venture. 

I got the investment & on 2nd November 2009, I started the Gym Venture. But this business didn't last for long as I was asked to focus on my study to get a good corporate gym like my brother. So I utilized my free time in the office to sell the gym equipment of that two existing gyms of mine. within a few days, I was able to sell the machines at a good price. But I didn't stop posting the ad. 

After a month or two, I got a fresh customer from Kolkata South, who was interested to purchase a gym Bench. So I contact the manufacturer for the bench from where I used to procure the machines before I was into that gym business. After that, I got another contact from Guwahati, who was interested to open his gym venture. So he needed the machines. 

After completion of this Guwahati Project, I took a shade on rent and invested the Old Gym Selling Price & The Profit of the Guwahati project to purchase the welding, grinding, cutting & drilling machines along with other measuring tools & Raw materials. 

In 2014, April, I started my journey in Gym Manufacturing with 2 technicians & 4 Labours. The hardest path was to compete with the existing manufacturer. But it was tough to compete in the market in comparison with the price of the other manufacturer. Besides, there were serious problems to convince the customer as they have a pre mind set of those existing manufacturers. 

So I decided to focus on the North East India Market as that was not exposed for the Westbengal Manufacturer because of the documentation & paper works needed to send the products. Before we focused on the Strength Gym Equipments/ Machines. Now we started to import gym machines which are not possible to manufacture over here because of the weather & infrastructure. 

My strong marketing skill helps me to step into corporate as well as government sectors which are rarely touched by other manufacturers. My education, Knowledge & strong marketing skill helps me to crack those sectors because the price a manufacturer like me can quote, is not possible for that retailer. 

Besides, one can get a one-stop solution for gym setup i.e, Customer gets the assistance in the administration of the gym (as I was the gym owner before, I do have the understanding of the problems one could face), Off line & Digital marketing, app designing (because of my technical background, I personally design Android App and offer them to the customer in Free), Website designing in free (Same technical background helps me), Interior (as I have done a 6-month course of interior designing while studying engineering) & many more. 

Currently, my business listing is not in any kind of paid service still we r getting so many responses each day, that sometimes it becomes tough to entertain all of them. I am the only one who has invested in starting this journey & now I am the one to look after the financial needs of my company though many investors want to invest now. 

I manage the revenue flows so that raw material needs can be fulfilled. Right now we are focusing on B2c as well as exporting our types of equipment to south Asian countries as only one manufacturer from India is shipping today. 

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