How Ras Extravagance Oils Developed 20x In Only Two Years

India has seen precise development in local brands in different fields. From design to medical services and healthy skin items, there have been many brands that have become public names in a matter of seconds. The Indian culture has been honored with numerous ayurvedic spices that have been utilized starting from the dawn of history. Indeed, even today, with the assistance of current innovation and headway in science, Indian Ayurveda has turned into a worldwide peculiarity. With individuals moving to the prior ways and picking Ayurvedic solutions for their skin and hair issues, there have been many brands that have pursued this open door and are acquiring greatness today.


RAS (pronounced ‘Rufus’), which implies ‘essence’ or ‘happiness’ in Sanskrit, may be a wonderful consolidation of nature’s well-kept secrets with aromatherapy, developed to bring you the simplest of beauty that elevates your well-being. We tend to pride ourselves in being India’s 1st farm to face luxury whole that works towards creating sensory beauty that has the facility to perform and transform. We tend to hail from the tiny low city, however, we've got huge aspirations!

Growing au courant on our family farms in Raipur, Chhattisgarh, we implicitly understood the power of fastidiously extracted botanical and healing herbs. At the identical time, we were aghast to envision spurious, artificial skin care merchandise with false claims lining shelves of division stores in huge cities. There was an open void within the skincare market of brands that prioritized the desires of their customers with efficacy, quality, and purity at their core. We tend to take off to fill this void with RAS.

In our journey, we were joined by farmers, cultivators, and scientists, and we are simply obtaining started! The Republic of India may be a haven of healing herbs, and deep information on botanical and luxury! We wish to bring this to the planet in its truest, most luxurious form. The Republic of India has witnessed systematic growth in native brands in varied fields. From fashion to health care and skin care products, there are several brands that became national names in no time.

The Indian culture has been blessed with many ayurvedic herbs that have been used since the start of time. With individuals shifting to the previous ways in which and selecting Ayurvedic remedies for their skin and hair problems, there are several wholes that have preoccupied this chance and are earning well today. Ra's Luxury Oils is one such brand that has marked its place throughout the country with its pure seasoned concoctions.

The brand was supported in 2017 by 3 ladies — Shushing religious belief, Surabaya Jain, and Sangeeta Jain as a D2C brand. The brand offers luxury skin, hair, and body care merchandise and has claimed to own achieved 20X growth within the past 2 years.

Ra's’s Origin

Shushing religious belief, Surabaya Jain, and Sangeeta Jain hailed from the tiny low city of Raipur, ChhattisgarhHaving spent their entire lives on their farm, the trio was well-versed in the power of fastidiously extracted botanical and healing herbs. Before establishing RAS Luxury Oils, Shubhika Jain, Founder & CEO of the brand, worked in the Agra profession division of her privately held corporation additionally because of the producing and commercialism unit for essential oils.



Shushing before long completed how there have been solely some of the wholes that were providing pure quality merchandise whereas the bulk was simply marketing with chemicals artificial products within the name of Ayurveda. This is often wherever Ra's stepped in to supply luxury skincare to the people. With a young leadership, Ra's aims at targeting the youth and creating a distinct segment in the world skincare market.

Ra's has been featured in several of the leading magazines like Vogue, Textbook, etcetera In fact, earlier this year, the brand raised $2 million in an exceedingly funding spherical from Sixth Sense Ventures. Being a D2C brand, Ra's’s website contributes 85-90% of its revenue.

However, the merchandise is on the market on alternative online marketplaces like Amazon and Nykaa and has partnered with several upmarket spas and salons. Ra's’s 24K Gold Radiance Face Elixir, Gel Serum, and Tinted Lip Balms are a number of the foremost critically acclaimed and awarded products.


written by

Comments