This 'play kid' who loves web-based games has fabricated a Rs 12.38 crore turnover business in the gaming business

Recent college grads might have affectionate recollections of playing Contra and Super Mario with their kin, companions, and on occasion with guardians as well. With the appearance of internet gaming, the frenzy has expanded complex. In any case, without a doubt, not very many like Siddharth Kushwah, 33, have had the favorable luck of transforming their enthusiasm into a calling. While many secure positions as engineers in the gaming business, Siddharth sent off a web-based gaming business with Rs 10 lakh in 2012 to give in-Application money to a few well-known global games. 

But only very few, like Siddharth Kushwah, 33, have had the good fortune of turning their passion into a profession. While many find jobs as developers in the gaming industry, Siddharth launched an online gaming business with Rs 10 lakh in 2012 to provide in-App currency for several popular international games.

Today, the Indore-based company, GamersGift Tech, and Media Pvt Ltd have an annual turnover of Rs 12.38 crore. It works with international gaming companies such as Valve Corporation, Riot Games, and Valorant India. “I was an average student, and I have always been an avid gamer since my childhood,” says Siddharth, talking about his evolution from being a gamer to becoming a professional in the gaming industry.

Dad told me not to waste time in playing these computer games. When Siddharth told his father about his plans to get into the gaming industry, his father told him that he would support him if he was able to buy a car with his own earnings. While studying in college, Siddharth took up a part-time job with K2 Network Private Ltd, a Bengaluru based gaming company, at their Indore center as a game tester for a monthly salary of Rs 5,000.

After my graduation in 2011 I got a job at MOL Access Portal, a Malaysia-based gaming company, that later shut down.

I worked as their Area Manager from Indore for about a year,” says Siddharth. In 2012, he purchased his first car, a Tata Indigo, and spoke to his father about starting his own gaming marketing company. “He was a bit skeptical initially because he felt it might be an unstable business.” says Siddharth.

In 2012 Siddharth started GamersGift.com as a proprietorship firm. Now he has 50% equity in the company, which we registered as a private limited company (GamersGift Tech and Media Pvt Ltd) this year. “We did not need a commercial space initially, so we started from a small flat owned by my dad. My brother Saurbah built the website.” Today, he and his team operate from a 700 sq ft office in Indore. Talking about the business model, Siddharth explains that they tie up with international gaming companies and buy the credit points for various games with discounts, in bulk.

Indian gamers spend about Rs 600 per transaction on games like Minecraft, Dota 2. It can go up to Rs 10,000 in a single shot as well,” says Siddharth. “Most Indians play ‘free to play’ games, but there is a huge chunk who would buy games too, which can be as expensive as Rs 5000 per game.” The turnover of the company was around Rs 4 lakh in the first year, and it rose to Rs 12 lakh in 2014. “In 2015 we got a big break after we bagged a contract with Valve Corporation, a US-based gaming company,” he says.

“We started selling their steam wallet gift code, which is used to top up the steam account to play games and make in-app purchases.” She is a Director in the company and looks after HR, employee management as well as our home, says Siddharth. We got PUBG, which became extremely popular in India, until it got banned in 2020,” says Siddharth.

“Valve Corporation allowed us to sell their popular game Counterstrike Global Offensive in 2017. The revenue from online gaming in India is estimated at $1.2 billion in 2021 and is expected to touch $1.9 billion by next year. Siddharth and Nidhi have a 5-year-old son, Nischay Singh. “I and my wife are travel junkies, and we often go on road trips,” says Siddharth. And guess what, he still plays games on PS 4 to de-stress.

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