RAJUL JAIN, Chief and Fellow benefactor, INCREFF Information-driven decision-making for retail and style brands

Increff, an innovation and examination venture, which as of late raised US $ 3 million in 2019 from Flipkart's fellow benefactor, Binny Bansal and 021 Capital, expects to produce new organizations to grow its business across the globe.


Increff, a technology, and analytics enterprise, which recently raised US $3 million in 2019 from Flipkart’s co-founder, Binny Bansal, and 021 Capital, aims to forge new partnerships to expand its business across the globe. In an age of instant gratification lifestyles, retailers have had to flip their supply chain processes overnight to evolve, innovate and react nimbly to customer demands – right from retail stores and inventories to a consumers’ doorstep.

Having worked at Yebhi.com and later, as the Head of the Supply Chain at Myntra, Jain understood the importance of technology to solve problems in the e-commerce space and the tools required to bring in efficiency for traditional players. This thinking led Rajul Jain along with co-founders, Anshuman Agarwal and Romil Jain, to set up Increff with a focus on bringing technology and data-driven decision-making in operations for retail and fashion brands.

Earlier brands and retailers were skeptical about adopting technology, but we’ve seen a cultural shift with a lot of retailers understanding the crucial role of technology to remain ahead in a very competitive environment. Currently, Increff works with 17 clients such as Puma, WROGN, Reliance AJIO, Myntra, Mango, and Esprit, among others; for whom they manage close to 30 brands.

“The most important growth driver for us has been focusing on the quality of our products and services and the significant impact it can make on a client’s revenues and margins,” added Jain. But, since then, the team has seen a cultural shift, with many retailers understanding the crucial role of technology to remain ahead in a very competitive environment. Increff is currently building the next versions of its IRIS and ASSURE platforms and will be launching a pure SaaS version of the IRIS platform which will automate elements on the supply side of things for customers and, eventually, revolutionize the way merchandisers and planners work today.

Right from adding value by enabling granular data-driven decision-making to provide nuanced store-level analytics, IRIS has the ability to add value to the complex category of retail and fashion. It recently raised funding of US $3 million in 2019 from Flipkart’s co-founders, Binny Bansal and Sailesh Tulshan of the venture capital company 021 Capital. These funds will be used to fuel the next phase of growth by foraying into international markets, expanding its customer pipeline in India, and enhancing its current product offerings.

Increff is forging new partnerships with various organizations to enhance international business development and enable aggressive growth. “We are at a commercial discussion stage with one very large client in the Middle East and PoC (Proof of Concept) stage with one of the largest supply chain companies in Europe,” explained Jain. “We focus on innovation, building impactful technological solutions and problem statements rather than target revenues.

Company profile: INCREFF was founded in 2016 by Rajul Jain, Romil Jain, and Anshuman Agarwal, who bring a collective experience of over 50 years across technology, fashion, retail, e-commerce, and supply chain. INCREFF is a technology & analytics enterprise helping Fashion & Lifestyle brands improve inventory turns through innovative merchandising and efficient fulfillment via a single view of inventory. INCREFF delivers INCREDIBLE EFFICIENCY in sales and inventory via its two Enterprise SaaS solutions (IRIS and ASSURE) and warehousing services (WaaS).

Today, with a solid foundation built by having clients like Puma, WROGN, Reliance AJIO, Myntra, Mango, ESPRIT, and Arvind Group (Ruf n Tuf and Newport) among others, INCREFF aims to become the most impactful technology solutions company in the world and is accelerating towards next phase of growth by expanding its customer pipeline and foraying into international markets.



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