Excursion of a Homemaker to a Fruitful Business visionary
Gaining from a fruitful business visionary can save you long stretches of work. Particularly in the event that you are sending off a business for your most memorable time. This story is about a basic homemaker's enterprising excursion of sending off a business thought and turning into a fruitful business person. We should meet Mrs. Supriya Sampath, the visionary lady behind Ketan Precious stones situated in Bangalore.
This story is about a simple homemaker’s entrepreneurial journey of launching a business idea and becoming a successful entrepreneur. Let’s meet Mrs. Supriya Sampath, the visionary woman behind Ketan Diamonds based in Bangalore.
At the tender age of 20, she got married to Mr. Sampath Raj and started her family life. She started assisting her husband in their jewelry store, considering her immense interest in diamonds and her eye for identifying good designs, as they added a diamond vertical into their business. She helmed this vertical by bringing in the latest as well as ethnic designs and putting together a unique collection of diamond jewelry.
Many of their customers and the sale of diamond jewelry liked and appreciated it started soaring. Supriya’s love for diamonds gradually turned into her passion and she started learning and reading more and more to increase her knowledge about diamonds, and finally, she mastered the 4’C of diamonds. After over a decade of work in the diamond business, she felt it was important to keep pace with the changing times and brought up the idea of starting an e-commerce jewelry store to cater to the internet-savvy jewelry buyers of today’s digital era.
She wanted to provide a platform for people to buy diamond jewelry with trust and also help them by sharing her knowledge and experiences. We the founders are passionate about the jewelry market and want to expand our reach to customers all over the country. It was quite challenging for Supriya Sampath to start this business as she is a hand on mother of two kids and as she embarked on this hard path of entrepreneurship.
She faced many It was quite challenging for Supriya Sampath to start this business as she is a hand on mother of two kids. And as she embarked on this hard path of entrepreneurship; she faced many challenges. Before starting the company they analyzed consumer purchase behavior, market trends, suppliers, banks, and government support agencies, introducing new trends and designs, adequate marketing and promotions, etc.
However, she overcame all the challenges with meticulous planning and strategy and kept working with immense focus. And working towards attaining the trust of customers with constant brand-building efforts. The founder, Mrs. Supriya Sampath, noticed that many diamond merchants were taking undue advantage of customers’ ignorance by selling them low-quality diamonds for a higher price.
She felt transparency in the business was much required, and it should provide authentication certificates for every diamond purchased. Also, she started educating and spreading awareness about the quality and pricing of diamonds among customers. Each of the C’s is graded on a scale and can be evaluated for quality. Grading of the 4 C’s helps determine the value of a diamond and show its quality. Diamond sellers often set their prices based on grading reports.
Diamonds are definitely the most popular gemstone loved by women and are also the symbol of steadfast love. Because a girl’s best friend finds symbolic expression in the diamond’s idea. When we at Ketan diamonds launch a new collection, we want the women wearing the piece to feel happy and in love with what she is wearing. As we understand that jewelry makes women feel special, fashionable, confident, and happy.
We are confident that online jewelry purchasing is the future of jewelry shopping, just like any apparel, food, grocery, and other consumer-centric purchases. The opportunity in the jewelry market is massive, and over 80 percent of it is still unorganized. And reinvent customers’ online jewelry shopping experience. With an underlying philosophy of 3P’s – Perfect, and precious Ketan Diamonds, envisions being one of the leading and most trusted online diamond jewelry portals in the country.
At the tender age of 20, she got married to Mr. Sampath Raj and started her family life. She started assisting her husband in their jewelry store, considering her immense interest in diamonds and her eye for identifying good designs, as they added a diamond vertical into their business. She helmed this vertical by bringing in the latest as well as ethnic designs and putting together a unique collection of diamond jewelry.
She wanted to provide a platform for people to buy diamond jewelry with trust and also help them by sharing her knowledge and experiences. We the founders are passionate about the jewelry market and want to expand our reach to customers all over the country. It was quite challenging for Supriya Sampath to start this business as she is a hand on mother of two kids and as she embarked on this hard path of entrepreneurship.
She faced many It was quite challenging for Supriya Sampath to start this business as she is a hand on mother of two kids. And as she embarked on this hard path of entrepreneurship; she faced many challenges. Before starting the company they analyzed consumer purchase behavior, market trends, suppliers, banks, and government support agencies, introducing new trends and designs, adequate marketing and promotions, etc.
However, she overcame all the challenges with meticulous planning and strategy and kept working with immense focus. And working towards attaining the trust of customers with constant brand-building efforts. The founder, Mrs. Supriya Sampath, noticed that many diamond merchants were taking undue advantage of customers’ ignorance by selling them low-quality diamonds for a higher price.
Diamonds are definitely the most popular gemstone loved by women and are also the symbol of steadfast love. Because a girl’s best friend finds symbolic expression in the diamond’s idea. When we at Ketan diamonds launch a new collection, we want the women wearing the piece to feel happy and in love with what she is wearing. As we understand that jewelry makes women feel special, fashionable, confident, and happy.
We are confident that online jewelry purchasing is the future of jewelry shopping, just like any apparel, food, grocery, and other consumer-centric purchases. The opportunity in the jewelry market is massive, and over 80 percent of it is still unorganized. And reinvent customers’ online jewelry shopping experience. With an underlying philosophy of 3P’s – Perfect, and precious Ketan Diamonds, envisions being one of the leading and most trusted online diamond jewelry portals in the country.
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