Beginning with Rs 5 lakh she constructed a Rs 60 crore turnover wellbeing supplements brand in three years
Palak Midha, a hardware, and media communications design alumni from Jalandhar moved to Germany in 2010 at age 26 after her marriage, since her better half had some work there. Today, she runs a fruitful weight reduction and well-being supplements brand called 'Palak Notes', where 170 representatives are working for her organization in Jalandhar and Gurugram.
PalakMidha, a hardware, and media communications design alumni from Jalandhar moved to Germany in 2010 at age 26 after her marriage, since her better half had some work there. Today, she runs a fruitful weight reduction and well-being supplements brand called 'Palak Notes', where 170 representatives are working for her organization in Jalandhar and Gurugram.
Palak launched Palak Stark Pvt. Ltd in November 2019 with an investment of Rs 5 lakh along with her Jalandhar-based younger brother, Pranav Midha, who is managing the operations in India. The brand ‘Palak Notes’ was able to grow quickly since she was already popular on social media when she launched her business. But I soon realized many people were not keen on reading, so I started making videos, explains PalakMidha, founder, of Palak Notes.
In Germany, she had earlier worked in some of the top companies as a sales electronics engineer and in managerial positions before her interest turned to nutrition, and she became a certified supplement advisor. She advised her parents on their food habits and lifestyle and gave them her homemade supplements, which worked wonders. My mom’s thyroid and fatty liver reversed, which also helped her younger brother Pranav, who had been battling obesity from his childhood, lose 40 pounds and get into shape.
Pranav, 24, who is 13 years younger than Palak, is now actively involved in the business. She first spoke to Pranav about launching a supplements brand in 2018. We launched our own line of supplements, which were manufactured in Pondicherry with the help of a doctor at his lab, says Pranav, who was in the USA doing his MBA in international business at HOLD University, San Francisco, when they launched Palak Notes in November 2019.
Born to Jai Paul Midha and ParveenMidha, Palak and Pranav were raised in Jalandhar, Punjab, where their father had a rice mill. Initially, I didn’t like the course, but later I figured the course and topped my batch in the eighth semester, We started with ADK, (a combination of vitamins A, D3, and K2), and ordered our first batch of products worth Rs 5 lakh. We started promoting on our social media pages and sold through Shopify.
Pranav came back from the US in November 2020 to manage the operations and hired several dieticians to offer free consultations to customers. All these leads came through Google Ads. I was interviewing 20 dieticians daily and would end up hiring just one who suited our needs. The recruits undergo a 15-day training to respond to customer concerns. “We have reversed thyroid for over 50,000 customers, and have 60,000 successful weight loss stories.
Palak Notes started with Apple Cider Vinegar (ACV) and ACV with honey. Their best-selling products are liver detox, collagen supplements, and ADK. Every morning, we get together on a call and decide on three tasks to be accomplished each day. Meanwhile, Palak drives the business and provides the vision for the company from her base in Germany. She lives in Hof along with her husband - who works at Wilo, a pump manufacturing company - and six-year-old daughter Sophie.
I do my research between 3 a.m. and 6 a.m. studying the underlying causes of metabolic diseases and the possible treatments, sharing her daily routine. I use my work experience in Germany and follow German SOPs in our company. Talking about her younger brother Pranav, she says, My baby brother, when he was just three months old, I took him to my room and never gave him back to my parents.
Palak launched Palak Stark Pvt. Ltd in November 2019 with an investment of Rs 5 lakh along with her Jalandhar-based younger brother, Pranav Midha, who is managing the operations in India. The brand ‘Palak Notes’ was able to grow quickly since she was already popular on social media when she launched her business. But I soon realized many people were not keen on reading, so I started making videos, explains PalakMidha, founder, of Palak Notes.
Pranav, 24, who is 13 years younger than Palak, is now actively involved in the business. She first spoke to Pranav about launching a supplements brand in 2018. We launched our own line of supplements, which were manufactured in Pondicherry with the help of a doctor at his lab, says Pranav, who was in the USA doing his MBA in international business at HOLD University, San Francisco, when they launched Palak Notes in November 2019.
Born to Jai Paul Midha and ParveenMidha, Palak and Pranav were raised in Jalandhar, Punjab, where their father had a rice mill. Initially, I didn’t like the course, but later I figured the course and topped my batch in the eighth semester, We started with ADK, (a combination of vitamins A, D3, and K2), and ordered our first batch of products worth Rs 5 lakh. We started promoting on our social media pages and sold through Shopify.
Palak Notes started with Apple Cider Vinegar (ACV) and ACV with honey. Their best-selling products are liver detox, collagen supplements, and ADK. Every morning, we get together on a call and decide on three tasks to be accomplished each day. Meanwhile, Palak drives the business and provides the vision for the company from her base in Germany. She lives in Hof along with her husband - who works at Wilo, a pump manufacturing company - and six-year-old daughter Sophie.
I do my research between 3 a.m. and 6 a.m. studying the underlying causes of metabolic diseases and the possible treatments, sharing her daily routine. I use my work experience in Germany and follow German SOPs in our company. Talking about her younger brother Pranav, she says, My baby brother, when he was just three months old, I took him to my room and never gave him back to my parents.
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