AlterLyfe: Shikha Mehra's Eco-accommodating Choices for a Feasible Lyfestyle

Shikha Mehra has proficient involvement in corporate houses like Indiabulls and Sharekhan. Skilled as a voice-over craftsman, she plays worked in different parts for notices and motion pictures. She began the brand AlterLyfe in the wake of seeing the wizardry of cognizant living by being more aware of buys made. Over the long haul, she progressed to utilizing items that help nature and are named eco-accommodating. AlterLyfe was destined to satisfy these longings and wish to turn into a confided companion and guide in spreading the target of maintainability and obligation. Looking at settling on better decisions, she shares, "The present option is the upcoming standard."

She started the brand AlterLyfe after witnessing the magic of conscious living by being more mindful of purchases made. Over time, she transitioned to using products that support nature and are termed eco-friendly. AlterLyfe was born to fulfill these desires and wish to become a trusted friend and guide in spreading the objective of sustainability and responsibility. The brand, therefore, wants to reach out to each and every household to make them aware of using eco-friendly, chemical-free, natural, and sustainable products besides educating them on the benefits of choosing such products.

The aim is to integrate nature into people’s lifestyles and enable ease of purchase for consumers looking for more ethical products that are better for the body and beneficial for the environment. AlterLyfe is a social e-Commerce marketplace for unique hand-curated products which are natural, chemical-free, eco-friendly & sustainable. Thus far, many brands have attempted to supply products with a similar base but have only been able to scantily reach the audience across the country.

AlterLyfe has assimilated many products directly from brands and manufacturers who are committed to the best quality products and are dedicated to sustainability. Their products include plantable stationery, natural personal care range, sustainable kitchenware, eco-friendly disposables, pure copper products, cast iron products, chemical-free nutrition, thoughtful gifts, and more. Constantly improving themselves and their products, AlterLyfe invites everyone to join the tribe of awakened people who are mindful of the impact they leave.

The brand urges people to make a conscious choice by choosing healthy and toxin-free living. However, there are not many reliable marketplaces providing eco-friendly and sustainable products. The chief attraction of AlterLyfe is that they offer a select range of tested and certified green products, which makes selection easier. In big e-Commerce platforms, customers often have trouble selecting products because of the vast varieties offered. At present, many MSME brands are offering sustainable products.

However, at AlterLyfe we want to bridge the gap between these consciously healthy emerging brands and consumers looking for healthy, greener options. The Founder of AlterLyfe, Shikha Mehra saw the opportunity to make an impact when searching for eco-friendly, green alternatives to everyday use products. The startup aims to expand the AlterLyfe Tribe globally and positively impact the environment.

AlterLyfe is a Bootstrapped start-up, and it took one year from conceptualization to the launching of the products. Furthermore, she is an eco-conscious enthusiast and loves traveling to offbeat places in her free time. Nilesh Mehra is a Business Growth & Brand Building Advisor for SMEs & startups. He is an ex-corporate professional with 24+ years of experience working with Raymond, Bombay Rayon, Techno Lifestyle, and such elite MNCs & Corporates. Due diligence of certifications, quality, usage, and other parameters of the products and brands are done before onboarding them.

This is to ensure that the best quality products reach AlterLyfe’s customers. They give the best customer service help and are transparent about their products. Everyone who desires healthier options of everyday use products and is conscious about the impact they leave on earth is a target audience. AlterLyfe looks forward to establishing a global identity in the years to come as it continues its journey.

The brand wishes to contribute to creating an eco-conscious world and touch as many lives as possible. Furthermore, they want to create a happy story for AlterLyfe’s consumers, the environment, and the future. AlterLyfe aims to add more brands to its platform and continue to cater to a growing number of demands from across the country. Their collaborations with start-ups whose products are eco-friendly and of good quality will continue as they believe in supporting new entrants into the eco-conscious market.

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