How lower-working class foundation Bharti Chandra Empowering Women Entrepreneurship

UNNISHAA (U-Nish-Aa) in a real sense implies genuine power exists in yourself, in the Hebrew language. Nonetheless, we decipher it as "Regard yourself". What's more, that is the establishment stone of our business reasoning. We help and enable just those, who need to live with deference and are prepared to really buckle down for it. The organization has a very much coordinated design of supporting Indian Handloom (direct relationship with Weavers and Craftsmen), Skilled Workmanship - by leading free redesigning meetings for Masters and karigars (Tailors), helping them secure positions as well as retaining them inside the organization, and Women Empowerment (a large portion of our Management group, Reseller group, Associates are Females who need a conscious spot in a solid and positive workplace, dealing with their needs. We train and prepare them both.

UNNISHAA (U-Nish-Aa) literally means true power lies within yourself, in the Hebrew language. We help and empower only those, who want to live with respect and are ready to work hard for it. The company has a well-integrated structure of supporting Indian Handloom (direct association with Weavers and Craftsmen), Skilled Workmanship – by conducting free upgrading sessions for Masters and karigars (Tailors), helping them to find jobs as well as absorbing them within the company, and Women Empowerment most of our Management team, Reseller team, Associates are Females who want a respectful place in a healthy and positive working environment, taking care of their priorities.

At UNNISHAA, we curate exquisite hand-crafted apparel, in western cuts and patterns, concurrent to the concurrent fashion trends, using our Indian Fabrics and utmost finishing. We cater to the Fashion-conscious, yet economically viable needs of the working class (males/females). Completed my D. Arch from Women’s Polytechnic, did Interior designing, Vastu training, jobs, and own practice to learn faster and better. That’s when the idea of UNNISHAA was born….

How did you come up with the idea of UNNISHAA?

One failed surgery led to damage to my spine, due to which I now had limited/restricted movement of my body. Someone, known to my Father-In-law, got his son to work as a driver for us because he didn’t want him to continue the family tradition of weaving fabrics. I knew a lot of talented artisans, were out of business, because of Automation and Chinese copies flooding the market.

How much time did it take you from conceptualization of UNNISHAA to actually launching it in the market please share your experience of the initial days. What was the most challenging part of your journey with UNNISHAA?

The biggest challenge obviously was leaving my cushioned practice in Delhi, and restarting my career at an age where people usually are well-settled. Today I have one of the most efficient management teams, and we are continuously working towards our goals.

What is the target market for UNNISHAA? How do you plan to market UNNISHAA products and services?

Participating in educative forums to empower the customers with true knowledge and best practices Developing a strong chain of referral business practices We believe in positive collaboration rather than negative competition. Our technical expertise and in-house manufacturing enable us to collaborate and serve the industry as well as serve a market, that’s been neglected far too long.

What is your larger goal or vision for UNNISHAA?

For me, Success means along with my financial and emotional Independence, if I’m able to create a difference in a few more lives without offering them charity, and inspiring them to do the same to the lesser fortunate than them, is SUCCESS.

If you had the chance to start your career over again, what would you do differently?

I would have initially worked in a Corporate Environment, learned first-hand how an organization grows, made an efficient contact system, and then started my venture. Probably that would have saved me a lot of energy and money, but I still don’t know how much would it have been practically possible, as I see the personal struggles of individuals every day.

What skills do you want in your employees/team at the time of hiring for UNNISHAA?

Our core foundation is based on empowerment and skill development. Apart from this, we also undertake group pieces of training in collaboration with TEAM LEASE, for underprivileged children and get them inducted as Sales Associates, in companies like Whirlpool.

Anything, you would like to say to our readers or fellow business people?

Because everyone can start, but it’s the end that matters the most.

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