How this Bareilly native created a wall decal brand with sales of Rs 20 crore starting at Rs 3 lakh.
Jitesh Agarwal, an IITian, had worked at companies including Manhattan Associates, Snapdeal, and Kmart before launching Wall Mantra, a wall decoration brand, in 2017 Market brought together his brother and a friend with an investment of Rs 3 lakh. The brand, which started out producing wall decals (wall stickers), now deals in around 5000 home decoration products including paintings, clocks, lampshades, mirrors, and fish tanks with a turnover of Rs. 20 million.
Jitesh Agarwal, an IITian, had worked in firms akin to Manhattan Associates, Snapdeal, and Kmart before launching WallMantra, a wall ornament whole, in twenty17 in conjunction with his brother and an exponent with an investment of Rs three lakh. The brand that started by creating wall decals (wall stickers) is currently managing around 5000 home ornament products as well as paintings, clocks, lampshades, mirrors, and aquariums with a turnover of Rs 20 crore.
Hailing from a modest family in Bareilly, a little town in Uttar Pradesh, concerning 250 klicks from Lucknow and educated in an exceeding government Hindi medium school, Jitesh skint barriers throughout his life to climbing the ladder of success. “I ne'er saw my mother sitting idle," says the IIT Delhi graduate. “With my laborious work, I was able to pull things together,” says Jitesh, who finished his course in 2007 and was offered field placement at Manhattan Associates, a provided chain MNC in Bengaluru.
Jitesh shifted to Snap Deal in Gurgaon in 2012, and it absolutely was there that he learned about the prospects of e-commerce, also because of the system's flaws, how it functioned, and the way he may gain advantage from it. He, in conjunction with Kundan Lal, his class fellow in IIT, and Shivam Agarwal, his younger brother, invested with Rs ten large integers in an exceedingly snacks and beverages slot machine business.
The peddling machines oversubscribed chips, soft drinks, and different items, and we have a tendency to tore established at six company offices in Noida. “Although I used to be not actively concerned during this firm full-time, Shivam and Kundan were. “The business was profitable however we didn’t have the funds to expand, since every machine price around Rs 1.5 lakh,” says Jitesh.
Hailing from a modest family in Bareilly, a little town in Uttar Pradesh, concerning 250 klicks from Lucknow and educated in an exceeding government Hindi medium school, Jitesh skint barriers throughout his life to climbing the ladder of success. “I ne'er saw my mother sitting idle," says the IIT Delhi graduate. “With my laborious work, I was able to pull things together,” says Jitesh, who finished his course in 2007 and was offered field placement at Manhattan Associates, a provided chain MNC in Bengaluru.
Jitesh shifted to Snap Deal in Gurgaon in 2012, and it absolutely was there that he learned about the prospects of e-commerce, also because of the system's flaws, how it functioned, and the way he may gain advantage from it. He, in conjunction with Kundan Lal, his class fellow in IIT, and Shivam Agarwal, his younger brother, invested with Rs ten large integers in an exceedingly snacks and beverages slot machine business.
The peddling machines oversubscribed chips, soft drinks, and different items, and we have a tendency to tore established at six company offices in Noida. “Although I used to be not actively concerned during this firm full-time, Shivam and Kundan were. “The business was profitable however we didn’t have the funds to expand, since every machine price around Rs 1.5 lakh,” says Jitesh.
We have a tendency to design and created our own wall stickers.” They oversubscribed their product through Amazon for the primary 2 years. “Meanwhile, Chinese stickers conjointly entered the market, providing us with stiff competition and a brand-new challenge. Rather than throwing within the towel, we have swollen our online catalog and made it through the vital period,” says Jitesh.
It absolutely was demanding to take care of the challenges they faced thanks to the entry of Chinese products in the Indian market. “We currently take care of concerning 5000 products, out of that we have a tendency to manufacture around 4000. The most cost-effective product is scented candles at Rs 600 and also the costliest one is our lounge set priced at Rs 50,000,” says Jitesh.
In January, WallMantra raised Rs a pair of large integers from Fluid Venture Capital, which is able to be used for selling and publicity, PR, and hiring people. Covid didn’t {affect|have an associate effect on} their business a lot of, and that they're continuing operations in this amount as we have a tendency toll. Throughout Covid, we used concerning twenty unskilled people,” says Jitesh.
This is often one thing I learned from my mother, who passed on to the great beyond last year." Her antecedent worked for a client service management firm. Cash will keep you happy to a point, however, you may be satisfied as long as you're helping others," says Jitesh.
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