How a Class 11 dropout constructed a Rs 1224 crore business combination beginning as a house-to-house sales rep

Beginning as a house-to-house sales rep at age 17 selling Zero-B water purifiers for an everyday compensation of Rs 50, Bengaluru-based Arun Samuel, 55, a Class 11 dropout has constructed a Rs 1224 crore turnover business combination with a labor force of 8500 workers. Arun is the Chairman and MD of the Wings Group Of Companies, which offers start-to-finish advertising, marking, and special answers for top brands in the country.


Starting as a door-to-door salesperson at the age of seventeen merchandising Zero-B water purifiers for a daily wage of Rs 50, Bengaluru-based Arun Samuel, 55, a category eleven dropout has designed a Rs 1224 large integer turnover business conglomerate with a force of 8500 employees.

Arun is the Chairman and MD of the Wings cluster Of Companies, which offers end-to-end marketing, stigmatization, and promotional solutions for top brands within the country.

You name the highest 3 client sturdy brands, top three automobile companies or the other vertical, we tend to are there with our services,” says Arun.

Registered beneath the name Wings brand Activations Pvt. Ltd, his business, took flight twenty-eight years alone with simply 3 individuals besides himself in Bengaluru. In operation under many verticals, their core business is brand activation, which has conducted numerous promotional events like road shows and family meals.

The corporate provides sales personnel, telecallers, and additionally offers services in force recruitment, coaching of employees, and payroll management. Through their I-Connect vertical, they assist international corporations discovered their businesses, operations, and investments in India.



Arun’s journey from a humble door-to-door salesperson to a business mogul rubbing shoulders with the who’s who of the Indian company world is strewn with experiences of various kinds, several of which might have created others in his place to relinquish up and request employment that will give them security.

His friends came from affluent business families and were terribly mischievous, and therefore the entire cluster was thrown out of the school while not being allowed to sit down for communications. I unbroken thinking what a multitude I've manufactured from my life,” says Arun, who went on to try and do a short radio officer (merchant navy) course.

Then, {one day|at some point|in the future|someday|sooner or later|in some unspecified time within the future} in 1984, he learned a couple of door-to-door marketing jobs during a distribution & commercial company in the city. "I had to travel door-to-door and sell Zero-B water purifier, which was then priced at Rs 170. I received Rs fifty daily as my salary,” says Arun, who began to urge a style of the realities of life at that young age once he ought to are finding out in a college.

One day, Arun noticed Eureka Forbes sales guys merchandising their water purifiers, which priced around Rs 800. Though it had been a difficult time in my life, it greatly boosted my confidence in my sales, social communication, and selling skills.” Arun went on to sell washer detergent and alternative merchandise for constant company.

Arun shortly got promoted within the organization and later teamed up with one among his colleagues and began AERO Promotions, a sales and promotions company, in 1985. The merchandise that we tend to handle for Tom co was Revel washer detergent,” says Arun.

In 1993 Arun had a dream during which he says, “I saw that I used to be standing on the highest of a drop-off and detected a voice, ‘Jump-you may not fall, however, fly’. The subsequent morning, I created the choice to launch my very own business, naming it WINGS and selecting an eagle because of the company's logo.”

Arun married Susy Matthew, associate degree architect, in 1988 at the age of 21. Thus I told Susy to seem once the family and home, whereas I went bent on work,” says Arun. “She created the initial Wings brand by hand and has done an outstanding job raising David and Michelle, our children.

She may be a director in our company and is concerned with the special projects,” says Arun.  David, the 31-year-old son of the couple, works at Wings.






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