He played the prize game against the soft drink giants and built a Rs 35 million business in just five years.
Prabhu Gandhikumar quit his well-paying Rs 48 lakh per annum salaried job in the US eight years ago and returned to his hometown Coimbatore to look after his family business. After a couple of years of working in the foundry started by his grandfather, he raised the bar higher for himself by setting up his own foundry. When this new venture too didn’t challenge him enough, he looked for newer opportunities.
Prabhu Gandhikumar quit his well-paying Rs forty-eight hundred thousand once a year salaried job within the North American nation for eight years alone and came back to his town Coimbatore to appear once his family business. At age 31, He plunged into the fruit juices and soft drinks business, a field that's dominated by massive giants like dope and Coca-Cola.
However, in an exceedingly strategic move, rather than taking the giants head on, he targeted the shoppers at the very cheap of the pyramid with low-priced merchandise and has engineered a Rs 35 crores large integer turnover business empire in exactly five years.
Prabhu initially established Tanvi Foods as a partnership firm in early 2016 along with his married person Brindha Vijaykumar and began with mango and apple juices. “In February and March, the mango and apple juices oversubscribed in two hundred milliliter PET bottles at Rs ten did very well,” says Prabhu. “We are still able to manage at this price point within the last 5 years as we do larger volumes.” currently, the corporate has sixty employees.
The business did we have a tendency toll within the initial year with a turnover of Rs forty lakh, and since then its revenue has been growing 3x annually. In 2018, he incorporated TABP Beverages associate degree Snacks Pvt. The company supported the recommendation from his friend Arun Mukherjee. He unified Tanvi Foods with TABP (which is an abbreviation of the names of his female offspring Tanvi, married person Brindha and his own name Prabhu).
Despite that, we have a tendency to grow about to 37% in 20-21 and closed at Rs thirty-five crore,” says Prabhu. TABP, which is into continuous R&D, also created a breakfast cereal under the brand ‘Millet Might’ during Covid imprisonment last year. Today, the variety of merchandise below TABP includes fruit juices in apple, mango, and grape flavors, and effervescent drinks in lemon and orange flavors under the name Gulp and Plunge at Rs 10.
Snack things corresponding to potato chips, crisp sticks, corn balls, choco flakes, and associate decreed fryums are oversubscribed below the snacks ninety-one whole and Tanvi vary at Rs 5. This has enabled the North American nation to rescale quickly, not needing a lot of capital, says Prabhu. Whereas most concentration of the drinks is created at the company’s own 4,000 square-foot producing unit in Coimbatore, the ultimate product and bottling are completed at third-party units (TPUs) in Coimbatore, Krishnagiri, Dharmapuri, Chennai, Puducherry, Mysuru, and Aurangabad.
However, in an exceedingly strategic move, rather than taking the giants head on, he targeted the shoppers at the very cheap of the pyramid with low-priced merchandise and has engineered a Rs 35 crores large integer turnover business empire in exactly five years.
Prabhu initially established Tanvi Foods as a partnership firm in early 2016 along with his married person Brindha Vijaykumar and began with mango and apple juices. “In February and March, the mango and apple juices oversubscribed in two hundred milliliter PET bottles at Rs ten did very well,” says Prabhu. “We are still able to manage at this price point within the last 5 years as we do larger volumes.” currently, the corporate has sixty employees.
The business did we have a tendency toll within the initial year with a turnover of Rs forty lakh, and since then its revenue has been growing 3x annually. In 2018, he incorporated TABP Beverages associate degree Snacks Pvt. The company supported the recommendation from his friend Arun Mukherjee. He unified Tanvi Foods with TABP (which is an abbreviation of the names of his female offspring Tanvi, married person Brindha and his own name Prabhu).
Despite that, we have a tendency to grow about to 37% in 20-21 and closed at Rs thirty-five crore,” says Prabhu. TABP, which is into continuous R&D, also created a breakfast cereal under the brand ‘Millet Might’ during Covid imprisonment last year. Today, the variety of merchandise below TABP includes fruit juices in apple, mango, and grape flavors, and effervescent drinks in lemon and orange flavors under the name Gulp and Plunge at Rs 10.
Snack things corresponding to potato chips, crisp sticks, corn balls, choco flakes, and associate decreed fryums are oversubscribed below the snacks ninety-one whole and Tanvi vary at Rs 5. This has enabled the North American nation to rescale quickly, not needing a lot of capital, says Prabhu. Whereas most concentration of the drinks is created at the company’s own 4,000 square-foot producing unit in Coimbatore, the ultimate product and bottling are completed at third-party units (TPUs) in Coimbatore, Krishnagiri, Dharmapuri, Chennai, Puducherry, Mysuru, and Aurangabad.
The constant year he got married to that engineer Brindha Vijaykumar. His father Gandhikumar Doraiswamy continued the business. With steering and support from the team at the Center for Post-process Technology at the province Agriculture University (TNAU) in Coimbatore, Prabhu started experimenting with fruit drinks at the little science laboratory there.
Supported feedback from distributors, He set to travel ahead with mango juice, which was the foremost most popular soft drink, followed by apple. She joined hands with Prabhu in fitting Tanvi Foods and has been a significant pillar of support in running the business and taking care of the company’s technological aspects as well.
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