He flew high on jute carpets and turned his father's modest business into an 8 billion dollar mark.
As a child, Ankit Vijaivargia had watched his father struggle as a small business owner, making jute rugs with the help of a tailor and then running the business himself for a while. Modest income. Today, Ankit has taken the business to new heights. He did his BBA at the Jagan Institute of Management Studies, Jaipur.
As a child, Ankit Vijaivargia had seen his father troubled as a tiny low businessman, creating jute rugs with the assistance of a tailor and later managing the business himself for a modest income. Today, Ankit has taken the business to new heights.
Later, he visited the National Institute of Fashion Technology (NIFT), Kolkata, to pursue his master's in Fashion Management wherever he learned fashion mercantilism and marketing, international business, and retail management. He then joined his father’s business in Jaipur, introduced additional products, created a whole, and took it to the overseas market.
A decade later, his company Art Image employs forty folks and closed the last twelvemonth with a turnover of Rs eight crore. Art Image sells home ornamentation merchandise like rugs, cushions, cushion covers, wall hangings, and wood room utensils. Ankit created the brand from scratch, beginning with one tailor in 2011.
“I pursued planning because I actually have been fascinated by art And culture,” says Ankit, as he talks about his youth and his journey as an entrepreneur. His father ran the jute rugs business in an exceedingly small way. For some years he had a tiny low unit, however later he started acting from home.
"We lived in a residential district of Jaipur in a one-room room rented house,” says Ankit, 35. But six years later they oversubscribed the house, as his father’s business wasn't doing well, and affected back to a rented one BHK house in Durgapur. Ankit started in an exceedingly tiny way, with one tailor in 2011.
"Since I actually have studied fashion and am keen about it, I started creating baggage out of unsold jute rugs from my father's business. I then pitched my merchandise to international markets," he says. There was a brilliant response {and the|and therefore the|and conjointly the} business took off.
We have a tendency to receive orders from foreign brands. They'd purchase my merchandise in bulk and rebrand it to sell them as their products," says Ankit. The foreign market has a vast price for such products.” Within the last twelvemonth we have a tendency to close at Rs eight crore,” says Ankit.
Later, he visited the National Institute of Fashion Technology (NIFT), Kolkata, to pursue his master's in Fashion Management wherever he learned fashion mercantilism and marketing, international business, and retail management. He then joined his father’s business in Jaipur, introduced additional products, created a whole, and took it to the overseas market.
A decade later, his company Art Image employs forty folks and closed the last twelvemonth with a turnover of Rs eight crore. Art Image sells home ornamentation merchandise like rugs, cushions, cushion covers, wall hangings, and wood room utensils. Ankit created the brand from scratch, beginning with one tailor in 2011.
“I pursued planning because I actually have been fascinated by art And culture,” says Ankit, as he talks about his youth and his journey as an entrepreneur. His father ran the jute rugs business in an exceedingly small way. For some years he had a tiny low unit, however later he started acting from home.
"We lived in a residential district of Jaipur in a one-room room rented house,” says Ankit, 35. But six years later they oversubscribed the house, as his father’s business wasn't doing well, and affected back to a rented one BHK house in Durgapur. Ankit started in an exceedingly tiny way, with one tailor in 2011.
"Since I actually have studied fashion and am keen about it, I started creating baggage out of unsold jute rugs from my father's business. I then pitched my merchandise to international markets," he says. There was a brilliant response {and the|and therefore the|and conjointly the} business took off.
We have a tendency to receive orders from foreign brands. They'd purchase my merchandise in bulk and rebrand it to sell them as their products," says Ankit. The foreign market has a vast price for such products.” Within the last twelvemonth we have a tendency to close at Rs eight crore,” says Ankit.
"We sell our products beneath the brand of Art Avenue on our e-commerce platform. Earlier, I used to be a manufacturer for foreign brands," says Ankit. Concerning 90% of their wholesale business comes from foreign markets and solely 10% from the Indian market. Ankit had opened a 2000 area unit store for Art Avenue merchandise in 2018 close to Jaipur railway station, however, it had been packed up throughout the Covid lockdown.
“People ought to consider Art Avenue for any price they purchase for his or her house,” says Ankit, sharing his future plans. Ankit lives a snug life today. He lives in an exceedingly 2500 area unit flat that he purchased in 2019 in Bapu Nagar space, and has modified several automobiles for the last seven years.
“Earlier we had a tendency to use one car for ten years, and it had been Hyundai Sandro. Currently, for the last seven years, we bought 8-9 cars like Creta, Duster, Polo, and presently I'm driving Endeavor,” he says.
Ankit likes to travel a lot. I conjointly want to do adventurous stuff,” he says.
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