How an unassuming rental merchant fabricated a Rs 100 Crore turnover development and promoting organization

Beginning as a property specialist in 1997, Indore-based Sunil Agrawal procured his most memorable bonus of Rs 500 from a rental financier bargain and proceeded to fabricate a business in land promoting and development. Today, his organization 'Sunil Agrawal and Associates' is one of the notable names in Indore in the development field with a yearly turnover of Rs 100 crore.


Starting as a property broker in 1997, Indore-based Sunil Agrawal attained his 1st commission of Rs five hundred from a rental brokerage deal, and associate degree and went on to create a business in property selling and construction.

Today, his company ‘Sunil Agrawal & Associates' is one amongst the well-known names in Indore within the construction field with an annual turnover of Rs a hundred crore.

It employs forty folks that handle varied functions as well as sales and marketing, client relations, and information management. The corporate take up sales and selling activities for different builders and additionally launches its own building comes.

"We have completed twenty-four marketing projects,” says Sunil Agrawal, 58, who started ‘Sunil Agrawal & Associates together with his younger brother Sanjay Agrawal in 2002. “We currently have 12-13 marketing projects within the pipeline.

Except this, CASA Villa, CASA Green-2, and Valencia Greens are our in-house projects, wherever the development and marketing are being done by us." Sunil worked exhausting for his success and remembers with feeling his married woman Anita Agrawal's back-end help throughout his troubled days. She was the one who took care of our 2 children, Vipul and Nikita, permitting ME to specialize in my business,” he says.

“I feel as if I even have spent the simplest years of my life tributary to what Indore is pleased with today,” he says. “Our female offspring works in Bengaluru as a senior sales manager in marketing. Sunil was raised {in a|during a|in associate degree exceedingly|in a very} bourgeois family in Indore.

His father worked as a senior manager in a bank. Sunil was perpetually obsessed with learning and registered in an Indore-based CA program. Within the same year, he joined an associate degree Indore-based firm as a comptroller with a monthly regular payment of Rs 1500. His brother Sanjay joined him in the business as well.

In 2000, the brothers entered the large league of the development business in Indore after they bagged the selling rights of a building project. “We oversubscribed 390 bungalows as sole commercialism agents for the Kalindi Kunj project in Indore,” says Sunil. Within the future years, the couple obtained larger comes because the business became attentive to their wonderful selling skills

Sunil and Sanjay based ‘Sunil Agrawal & Associates’ in 2002 {and therefore eon|and shortly} started their own building projects, whereas continued the marketing activities for different builders. “We had been commercialism builders' properties at a decent rate until now, so we have a tendency to thought why not enter construction ourselves?” says Sunil, tracing his journey from a rental broker to a seller to a builder.

Sunil handles the firm’s selling vertical, whereas his brother Sanjay takes care of the development business. Currently, there are ten current construction comes, consistent with Sunil. However, their primary focus remains marketing, and they are well-known for seizing difficult-to-sell projects or people who are placed in remote areas in and around Indore.

“The builders believe that if Sunil Agrawal & Associates takes up the project, it's an improved probability of succeeding," says Sunil. Sunil’s son Vipul Agrawal joined the business in 2014. Vipul is an associate degree alum of Delhi Public School, Indore (2009). Vipul’s 1st project marketed only by him was ‘Emerald Court’ in 2016.

"I worked on of these comes in Indore right from the bottom up, from disapproval to selling to everything," he explains.


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