How a pastry shop counter kid rose to construct a Rs 13.5 crore turnover 40-outlet hotcake chain

From working part-time after school hours in a bread shop to helping his family to begin his very own unit at age 22 and constructing a Rs 13.5 crore turnover 40-outlet hotcake chain, Mumbai-based Vikesh Shah has progressed significantly as an independent business visionary. Vikesh, the pioneer behind 99 Pancakes, began his most memorable flapjack outlet in Mumbai's Kala Ghoda region, with speculation of Rs 9 lakh in 2017. Today, they have 24 outlets in Mumbai alone.

From operating part-time when college hours in an exceeding bakeshop to support his family to beginning a unit of his own at age twenty-two so building a Rs 13.5 large integer turnover 40-outlet flap cake chain, Mumbai-based Vikesh Shah of Iran has returned an extended means as a successful entrepreneur.

Vikesh, the founding father of ninety-nine pancakes, started his 1st pancake outlet in Mumbai’s Kala Ghoda area, with an investment of Rs 9 100000 in 2017. Their pancakes are available in totally different flavors like chocolate, strawberry, Nutella, cheese, and blueberries.

Before launching ninety-nine pancakes, Vikesh was an activity bakeshop product and continental desserts like cheesecake to caterers in Mumbai. He also owns a cake shop known as ‘Happiness Deli’ in Kam Devi, South Mumbai, which he had started in 2009.

“I would typically visit China and Europe to find out regarding new cuisines to bring innovations in creating desserts and food items,” recounts Vikesh, 44, tracing the birth story of 99 Pancakes.

I talked with the owner Associate in Nursing complete up learning to form flap cakes at intervals 3 days. At the start of thinking of marketing the pancakes beside bakeshop products, then again determined to travel for the Associate in Nursing exclusive outlet.

“Victoria, a friend, helped American state to place the set-up into action and begin the primary ninety-nine Pancakes outlet,” says Vikesh Everyone who tasted the pancakes liked the product, however, we were doing as regards to Rs 500-1000 daily sales,” remembers Vikesh.

“After the second-month things got smooth, as the word unfold around regarding the wonderful quality of the pancakes. They opened eight retailers at intervals during the preceding eight months of operations. Today, out of the forty outlets, thirty are franchise owned. “We had sixty-five outlets in twelve cities, with thirty-five stores in Mumbai alone before the pandemic,” says Vikesh.

The turnover had been born to Rs seven large integers throughout FY 2020-21, however, Vikesh was ready to bring the business back on the right track at intervals for to a brief time. His father, Raman Lal Shah, wont to be a diamond trader, but suffered major losses available market once Vikesh was around 5 years old.

The family lived in South Mumbai, in a really} two hundred area unit house that had only one space and a kitchen. From the time he was at school 10, he started working.

His 1st part-time job was as a counter boy at a bakeshop in Churchgate for a remuneration of Rs 700. By the time I turned 18, I became the manager at the cake search,” says Vikesh. In 1998, a year when Vikesh completed his graduation, the cake shop he was performing at stopped working, and he was in deep trouble.

Associate in Nursing uncle gave American state a diamond assorting job, however, I found it extraordinarily boring. {I was| I want to be} used to running around, and will not sit in one place all day long,” says Vikesh, regarding the foremost troublesome time of his life. However, things took a flip for the higher when he spoke to the owner of the bakeshop shop he had worked at, and asked him for the baking instrumentation that was remaining idle.

The business started doing well and in 2009, he started ‘Happiness Deli’, a cake shop, that remains functional. In 2002, he got married to Benita, a former creator who is currently a key member of ninety-nine Pancakes. Vikesh, who had purchased a Bajaj scooter for creating deliveries throughout the first days of his line business, currently drives a BMW. “I like to travel for work and pleasure.

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