How this natural brand notably filled in 4 years with trades worth Rs. 250 Cr

Founded in 2017, Naturevibe Botanicals began its business journey in the US and Europe before entering the Indian market in 2019. The company was not intimidated by the pandemic but saw the precarious situation as an opportunity to enter the market. Captain of Naturevibe BotanicalsInspired by the remarkable transformation, both mental and physical, through the adoption of clean eating, Rishabh Chokhani (32) launched her own organic/healthy food brand Naturevibe Botanicals in 2017. Naturevibe Botanical emerges as a company exporting Indian plants valued at Rs 250 crore and recorded Rs 140 crore in FY 2021 with a global customer retention rate of 40 percent. It is a clean label brand that delivers all-natural products free of genetically modified organisms (GMOs) and chemicals. Naturevibe Botanicals is an advocate of a chemical-free lifestyle, and its products are created through the fusion of plants and Ayurvedic principles following extensive research. The goodness of AyurvedaWith a range of more than 650 products, the brand offers its diverse catalog of superfoods, ayurvedic supplements, edibles, organic foods, massage oils, essential oils, staple foods, etc. With most companies laying off their employees, Naturevibe Botanicals was looking for more employees as its operations did not go out of business

Founded in 2017, Naturevibe Botanical began its business journey in the US and Europe before entering the Indian market in 2019. The company was not intimidated by the pandemic but saw the precarious situation as an opportunity to enter the market. D2C market serves an increased demand for organic/healthy food. Captain of Nature vibe Botanical Inspired by the remarkable transformation, both mental and physical, through the adoption of clean eating, Rishabh Chokhani (32) launched her own organic/healthy food brand Nature vibe Botanical in 2017. 

Rishabh sensed a good opportunity when she was in the organic market still growing, but the craze has stopped in the US. In fact, most of the ingredients in these organic products come from India, and even then there were very few suppliers from the South Asian giant on foreign markets. Nature vibe Botanical emerges as a company exporting Indian plants valued at Rs 250 crore and recorded Rs 140 crore in FY 2021 with a global customer retention rate of 40 percent. It is a clean label brand that delivers all-natural products free of genetically modified organisms (GMOs) and chemicals. 

Nature vibe Botanical is an advocate of a chemical-free lifestyle, and its products are created through the fusion of plants and Ayurvedic principles following extensive research. The goodness of Ayurveda With a range of more than 650 products, the brand offers its diverse catalog of superfoods, ayurvedic supplements, edibles, organic foods, massage oils, essential oils, and staple foods, etc. The company, which started with a team of five, employs 400 people. 

Immediately and is networking with around 1,200 contract farmers and 45 seasonal farmers in order to obtain clean and pure raw materials. Rishabh realized this by setting up his own D2c route in July 2020 and delivering products directly to his customers. With most companies laying off their employees, Nature vibe Botanical was looking for more employees as its operations did not go out of business. The company was also recognized as the Job Creator of the Year at the 2021 Amazon Summit.  

Naturevibe Botanical plans to build its brand reach in many parts of the world including Germany, Singapore, France, and Australia and the brand currently has many new product launches in the pipeline.

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