AURAA: PIONEERS OF BRANDING CONSULTANCY AND INTEGRATED MARKETING COMMUNICATION AGENCY

 

AURAA was founded in 2005 as an independent advertising agency to provide easy access to state-of-the-art integrated marketing solutions. The pain point they had seen in the market was the need for customers to find a solution provider and exhibits, as well as their go-to-market needs. Dealing with multiple vendors for these needs, which can arise as part of a single project, was a challenging task.

AURAA was founded to be the solution to this problem. The AURAA story is about thinking outside the box. . The idea has always been simple; Achieve operational efficiencies across the enterprise without sacrificing creativity. As they have continued to grow over the years, they have always strived to do so in the most efficient manner. In 2010, AURAA added merchandising to its clientele as an offering. Over time, they have added digital marketing to their offering.

In 2017, they entered the world of brand strategy consulting. The vision for this was to take his experience and knowledge of advertising and integrate it with creative production to help companies strengthen their brand. As a boutique agency, AURAA works with a maximum of 5-6 clients at the same time. Its clients are spread across industries including Banking & Finance, Automotive, Coal & Mining, Real Estate, Film, Consulting & Outsourcing, FMCG, Food & Wine, Clothing & Apparel to name a few. To eliminate the clutter in the market for their customers by offering solutions that are unique in the industry.

His clients include Axis Bank, Max Life Insurance, Volkswagen India, Monroe, Transfer Pvt. Ltd., McCoy Architectural Systems and Vintage Wines Pvt. Ltd. (Revel lo). Star entrepreneur Male Body says: “Advertising is a constantly evolving market that changes in the blink of an eye. Our team makes sure you stay up to date with these developments and keep an eye on all the innovations not only in our industry but in related industries as well. This enables us to offer innovative solutions that can add value to our customers.

AURAA BELIEVES IN 'THE POWER OF THE EAR' The workforce is the centrifugal force of the organization, about which Male says: 'I believe in the 'power of the ear'. For us at AURAA, people have always been and will continue to be the strongest pillar of our organizational structure. When AURAA was formed, the idea was to create a proper work schedule (unheard of in agency life).

This ensures that women who are talented but cannot succeed in this industry due to time constraints do not have to give up their potential. From gossip sessions to carrom tournaments to off-site lunches and dinners, AURAA strives to create a culture where employees feel at home without having to lecture them about it. AURAA'S SUCCESSES AND FUTURE PLANS The future is exciting and unconventional!” ~Mala ModyAURAA does not intend to form a team of 50, 60 or 100 people. The idea is to remain a boutique agency of choice, where innovation and unconventional solutions are at the heart of what it does.

They continue to work to serve more clients as "Brand Strategy Consultants". The goal is simple: you want to be a company that everyone trusts. Not only was AURAA accredited as one of the 10 Most Promising Integrated Marketing Communications Companies of 2019, but it also prides itself on a low churn rate compared to industry standards. They also pride themselves on having their customers stay with them and work with AURAA as a partner rather than a customer-supplier relationship.

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