Started with Rs 5 lakh from a cloud kitchen, her biryani brand crossed Rs 8 crore turnover in less than two years

 

Businesses can succeed with careful planning. Rama Ravi did his homework well and came up with a safe business plan with his family's favorite dish, his grandmother's Women Biryani.

Rama founded RNR Donne Biryani with his sister Sheet from a 200 square foot cloud kitchen in Bengaluru in November 2020 with an investment of Rs 5 lakh, a single cook and a few assistants. Just a year and a half later, RNR has surpassed a turnover of Rs 8 crore and is poised to hit Rs 10 crore by the end of March.

Women's Biryani are a staple of Karnataka's culinary culture, lesser known than other varieties of Biryani found throughout the country. “We opened our first kitchen in Naagarabhaavi. We had a chef to prepare the food and two guys who packaged it,” says Ramya, reminiscing about her early days as an entrepreneur. This was when restaurants couldn't operate due to Covid restrictions and many were closed in the city. But RNR was launched focusing on its flagship product. Their takeaway biryani is packed in a blue colored tin box and comes with dessert, raitha and salad." This is our unique sales proposal," Ramya said.

Ramya greets a family that has a restaurant chain and knew how much the industry was struck when blocking Covidodown in 2020. The at the same time, he saw the occasion of a food delivery activity whileIn fact, our exclusivity contract ends in three months. She also claims that she might not have lost much in terms of exposure because, 70% of the users in Zomato and Swiggy are the same. It is this thorough understanding of the industry that has helped her consolidate and expand her brand rapidly in a short span of time.

Ramya also exploited the social media to promote her brand and create a buzz around RNR Donne Biryani. They posted photos and videos on Facebook and reached out to millions of people.“The videos we posted on Facebook Reels did very well. Some of them got more than 60k to 70k views,” says Ramya, endorsing the power of social media to help small businesses create a buzz in the market.

She says she spent around Rs 1.5 lakh on social media marketing in the first three months alone. Soon people started talking about RNR Donne Biryani. Celebrities including Kannada actresses Manvitha and Nishvika mentioned the brand, giving it more publicity. Ramya fondly remembers their first day on Swiggy. After many anxious moments they received their first order, and within minutes it was ten o'clock. "My cheeks lit up with joy," she shares. "Since then, my days have always been better than the previous ones. The product has performed very well, that's why it has been dubbed the most popular biryani in Bengaluru. RNR received 10,000 orders in the first month and Swiggy delivered them.

Ranked as the best brand introduced in 2020. From a single kitchen in Naagarabhaavi at its inception, RNR Biryani now has 14 cloud kitchens in Bengaluru. They opened their first restaurant in October last year at Jayanagar 4th Block, investing Rs 65 lakh in the project, Ramya was born and raised in Bengaluru and always dreamed of becoming an entrepreneur.

She completed Class 10 at The Valley School in Bengaluru in 2011 and Class 12 at Christ Junior College in 2013. She graduated from Christ University with a Bachelor of Commerce in 2016. During her college years, she worked as an intern for Landmark Group, a retail company, and after graduation she went to Harvard for a three-month management course. She then returned to Bangalore, where she completed a six-month internship at the Park Plaza Hotel.

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