PC Mustafa – The Founder of ID Fresh Food, How become a Millionaire

I'm sure you've heard that "yourself, because nobody, because no one, will do it for you."PC Mustafa has a vision to become a global fresh food brand. In 2018, he received an award entitled "I am a Bangalore Distinguished Award".

"It doesn’t matter whether you are rich or not, have a new experience or not. Today I have brought a success story of an Indian Entrepreneur who didn’t have enough money to eat foods. However, nowadays he is running the most unique and innovative packed food company called ID Fresh Food"

A beautiful state of Kerala and grew up in a poor family. Mustafa's father was a day laborer who dreamed of raising his children. Time was very painful for Mustafa's family when his father was doing a cool job. To supplement the family income, Mustafa did pen work at the age of 10. He had to walk miles to get to his school.

He mentioned in the TiE Chennai program that “the government sachem lunch was the biggest motivating factor for going to school.“A few years later, for some reason, he dropped out of school. However, he later returned to school. A great job in a multinational company. Mustafa said, "When my father saw my salary for the first month, he cried."

In the past, he has worked with many multinational companies in Europe and the Middle East. Then he decided to return to India to create a new chance for bright kids. During the day, of his own choice, he completed an MBA at the IIM. A new idea, he co-founded ID Fresh Food with his cousin.

"Today he is providing packed healthy foods in the US, Dubai and Abu Dhabi. In March 2018, one of his family office of billionaire Azim Premji invested 25 million dollars into the company for an undisclosed minority stake"

Today his company is selling idle and dosa and is poised to become a billion dollar brand. History of ID Fresh Food ID Fresh Food is a leading food industry offering various flavors of idli and dosa such as ragi idli/dosa batter, rice rava idli batter, malabar parota and whole grain and oat dosa. Basically, it offers packaged foods that can be prepared at home. It was not easy to sell traditional South Indian food in this way. His cousins ​​used to sell Idli and Dosa on the street. An innovative business idea led PC Mustafa to start this business. Mustafa and his cousins ​​founded the company in 2006 and started running ID (Idly, Dosa) from 550 square meters. As the company grew, PC Mustafa invested more than $6 in 800 square feet of new land and got more machines.

But it wasn't enough money for the business, in 2008 he invested Rs 40 lakhs again and moved the company to Hoskote Industrial Zone, Bangalore. Soon his business was gaining popularity, so he decided to start a business in other countries. Providing healthy packaged foods in the US, Dubai and Abu Dhabi. In March 2018, one of billionaire Azim Premji's family offices invested $25 million in the company for an undisclosed minority stake.

About him.

• He did b. tech in computer science from NIT.
• He got an MBA degree from IIM Bangalore.
• PC Mustafa and his cousins innovated Vada making technique called “squeeze & fry Vada batter.”.

By 2018, ID Fresh Food business.

 According to Wikipedia,

• The ID Fresh Food’s business came from Malabar Parotas – 32%
• The ID Fresh Food’s business came from the Chapati’s – 14%
• The company’s business came from the Parotas. Chapati – 32%
• Mustafa’s business came from the Idli/Dosa – 46%

written by: