The Truth About KFC SUCCESS STORY

 

"It's never too late to start something new to do all these things you wanted to do". Sanders learned to cook at the age of 7. In July 1940 he developed his "original recipe", which consists of 11 herbs and spices. The same recipe is used for the restaurant chain KFC. KFC's headquarters were founded in 1959 in Louisville, Kentucky. In 1952, Sanders first gave his Kentucky Fried Chicken secret recipe to Pete Herman of South Salt Lake, Utah, who runs one of the largest restaurants in town.  

The franchise concept was successful. The success of Pete Herman, several other restaurant owners franchisees the concept and paid Sanders $0.04 per chicken. Sanders visited eligible restaurants in the United States to offer the franchise after selling his South Salt Lake restaurant due to new traffic regulations.

After the North Corbin site closed, Sanders and his wife Claudia opened a new restaurant and corporate headquarters in Shelbyville in 1959. He often slept in the back of his car while visiting restaurants to offer the franchise when the staff liked their chicken. At some point, the franchise began visiting Colonel Sanders. He ran the company and his wife Claudia mixed and shipped the spices to restaurants. The focus of the franchise was on city demand; KFC was one of the first fast food chains to expand internationally and opened stores in Canada in the mid-1960s and later in the UK, Mexico and Jamaica, "It's Finger Licking 'Good" set in 1963. Overwhelmed by the company's growth, the sold the elder Colonel Sanders passed the company to John Y Brown Jr. and Jack C. Massey in 1964.

Colonel Sanders' "original recipe" is the KFC USP. It is the main factory behind the KFC success story. No other fast food company has the unique chicken flavor that KFC does. KFC is known around the world for its taste. The main reason for KFC's success and growth is the franchise system in which it operates. In a franchise system, everything is documented and there are strict rules for running the company. Example: Chicken needs to be pressure cooked. Boil and let stand for 15 minutes.

The size of each part of the chicken must be at least 8 cm wide and weigh 300 grams.

The chicken must be marinated overnight chicken age must be between the 6070 days-long list of standard operating procedures, actually the key to the success story of KFC and for the franchise.

The main reason for Success and growth of KFC is due to the franchise system in which it operates. In a franchise system, everything is documented and there are strict rules for running the business. For example:

• The chicken must be cooked in a pressure cooker and left for 15 minutes
• The size of each of the chicken parts must at least 8 cm wide and weight 300 grams
• The chicken must be marinated overnight
• The age of the chicken must be between 60-70 days

This long list of standard operating procedures is actually the key to KFC success story and for the franchise. The long list is actually an accumulated wisdom and know-how the franchise system has developed after a few decades of operation.

Present Status of KFC

Kentucky Fried Chicken (KFC) is a very well-known restaurant in the world. BusinessWeek rated KFC at number 60 as the world most well-known brand (McDonalds at number 9 and Nescafe, 23). The story behind the success of KFC is truly inspirational.

KFC is running successfully with its franchise in 123 countries as of 2015 and it is the world’s second-largest restaurant chain (as measured by sales) after McDonald’s, with almost 20,000 locations globally. KFC is valued at $15131 only behind McDonald’s, Starbucks and Subway in fast food chain.

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